Advertising Manager

Swift Staffing Group•Lakewood, NJ

16h•Onsite

About The Position

A growing e-commerce company is seeking an experienced Advertising Manager to take ownership of its Amazon advertising strategy and performance. This is a full time, in-office position for someone with proven hands-on experience managing and optimizing Amazon advertising campaigns. The Advertising Manager will oversee advertising strategy, campaign performance, budgets, and ongoing optimization with a strong focus on increasing sales while maintaining profitability.

Requirements

Proven professional experience managing Amazon advertising required
Strong hands-on experience with Amazon PPC and campaign optimization
Experience managing advertising budgets and performance targets
Strong understanding of ACOS, TACOS, ROAS, and other Amazon advertising metrics
Strong analytical and data-driven decision making skills
Ability to independently manage and optimize advertising campaigns
Highly organized, detail oriented, and results driven
Strong understanding of the Amazon marketplace and e-commerce environment

Responsibilities

Oversee and manage Amazon advertising campaigns
Develop advertising strategies focused on profitable growth
Manage PPC campaigns, budgets, bids, keywords, and targeting
Monitor campaign performance and make ongoing optimizations
Analyze advertising data, trends, and opportunities
Track key performance metrics including ACOS, TACOS, ROAS, sales, and spend
Conduct keyword and competitor research
Identify opportunities to improve campaign efficiency and profitability
Allocate advertising budgets across products and campaigns
Provide reporting and insights on advertising performance
Work with the e-commerce team to align advertising with overall sales and product strategy
Stay current with Amazon advertising tools, features, and best practices