Sales Manager

Sand & Sea•Santa Monica, CA

About The Position

The Sales & Marketing Manager is responsible for generating transient-market revenue and room nights, managing assigned accounts, developing guest satisfaction, and soliciting past and new business to meet or exceed monthly and annual revenue goals. The role also supports the Sales Department by carrying out administrative duties, coordinating client needs throughout the sales process, and maintaining the organization of the department. The manager develops and pursues sales opportunities, negotiates and upsells services, builds customer relationships, and works with the Director of Sales and Marketing to develop account strategies. The position includes preparing or reviewing contracts, rate agreements, event orders, proposals, sales records, forecasts, and reports; handling leads and inquiries; supporting revenue strategy; and representing the Hotel at client visits, industry events, trade shows, conventions, and sales trips. It also includes administrative and event-support duties such as maintaining vendor lists and sales communications, qualifying leads, coordinating small meetings and social room blocks, and assisting with events and in-house meetings. This is a regular, full-time, exempt salaried position paying $80,000 annually. The role reports to the Director of Sales and Marketing and General Manager and supervises the Sales and Marketing Coordinator. A flexible schedule is required, including weekends and holidays as needed. Hours may occasionally exceed 40 per week. The position involves working at a computer for extended periods, regular bending, stooping, kneeling and reaching, occasional lifting or moving of up to 10 pounds, and standing during shifts.

Requirements

  • At least 2 years of office experience assisting senior management with clerical duties; hotel-industry experience is preferred.
  • At least 2 years of office experience in sales; hotel-industry experience is preferred.
  • Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
  • Associate degree in business management, hospitality, or a related field, or equivalent relevant work experience of 2 years.
  • Ability to sit and work at a computer keyboard for extended periods.
  • Ability to stoop, kneel, bend at the waist, and reach daily.
  • Ability to lift and move up to 10 pounds occasionally.
  • Ability to stand during shifts.
  • Ability to work a flexible schedule, including weekends and holidays as needed; hours may occasionally exceed 40 per week.
  • Demonstrated honesty, integrity, loyalty, collaboration, respect, innovation, analytical ability, flexibility, problem-solving, interpersonal skills, commitment to diversity and equality, communication and presentation skills, and ability to multitask under pressure and meet deadlines and targets.

Nice To Haves

  • Previous sales and marketing experience at a four-diamond-or-higher hotel.
  • Experience with Opera.

Responsibilities

  • Generate, achieve, and develop targeted transient sales volume in line with revenue and profitability budgets.
  • Upsell and negotiate services to maximize revenue and profit.
  • Develop customer relationships, account strategies, and plans that meet customer expectations.
  • Sell the Hotel using a goals, benefits, and features approach.
  • Maintain knowledge of the Hotel’s primary market, surrounding areas, resources, competitors, and changing market conditions; visit competing facilities and report on business conditions.
  • Prospect, research, and solicit new accounts, and identify and pursue transient-market opportunities that support the Hotel’s sales plan.
  • Produce or review sales contracts, rate agreements, and banquet or catering event orders; handle inquiry calls and provide client proposals in accordance with departmental procedures.
  • Maintain the integrity of sales records and reports, including booking databases where applicable, account files, and forecasted account volume.
  • Manage online RFP processes as applicable for corporate negotiated accounts.
  • Participate in revenue strategy meetings with the Director of Sales, General Manager, Revenue Manager, and other leaders; participate in team brainstorming, Hotel staff meetings, and client events as required.
  • Arrange and conduct site inspections, escort client visits, entertain clients, and interact with customers to develop transient travel business.
  • Produce monthly sales reports and forecasts for the assigned area of responsibility.
  • Promote the Hotel through industry involvement, local and national events, community and professional associations, sales calls, sales trips, trade shows, and conventions.
  • Maintain professional standards in appearance, demeanor, ethics, and personal image; support positive employee relations and a team-oriented environment.
  • Support associate development, training, and mentoring, and undertake assigned responsibilities in these areas.
  • Complete special projects and duties requested by the Director of Sales or General Manager, including sales meeting preparation, gift certificates, donations, amenities, and VIP communications.
  • Qualify leads and execute small meetings and social room blocks; assist with in-house meetings as needed.
  • Create and maintain sales department email blasts and promotions; create and edit department memos, letters, and presentations; maintain vendor lists; and design and create guest-services and sales gifts.
  • Take incoming sales calls and inquiries; coordinate sales processes and customer relations; provide administrative support to the Sales Manager and Director of Sales and Marketing.
  • Respond to, generate, and send leads, proposals, and contracts to clients in a timely manner.
  • Assist with event qualification, coordination, and management.
  • Follow instructions, make decisions without supervision, and prioritize tasks to meet deadlines.
  • Perform other duties as assigned.
  • Maintain regular, on-time attendance and work a flexible schedule that may include weekends, holidays, and hours exceeding 40 per week.

Benefits

  • Medical, dental, and vision insurance for eligible employees.
  • Company-paid life insurance of $25,000 for eligible employees.
  • Matching 401(k) retirement savings plan, up to 5% of the employee’s contribution.
  • Seven paid holidays.
  • Sick pay when eligible.
  • Company-paid parking.
  • Employee Assistance Program (EAP).
  • Employee recognition programs.
  • Employee referral incentive program.
  • Transportation allowance.
  • Dry-cleaning services for up to six pieces of work clothes per week.
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