Sales Manager - Fayetteville

Fitness Connection • Fayetteville, NC

11d • $54,000 - $66,000 • Onsite

About The Position

Fitness Connection is seeking a hands-on Sales Manager to lead the club’s membership sales function, develop a high-performing sales team, and drive the daily activity that fuels growth. The role combines performance leadership, people development, and member connection to support the company’s mission of inspiring people to build healthier lives through value-rich experiences. The manager leads from the front by selling memberships, coaching Fitness Consultants, creating energy around daily goals, and helping prospects take the first step toward healthier lives.

The position requires a visible, relationship-oriented leader who thrives in a fast-paced environment and builds accountability around results. Responsibilities include developing sales talent, creating an engaging club experience, maintaining disciplined sales execution, and supporting club operations. Compensation is commission-based with an opportunity to earn monthly incentive pay. Total compensation on-target earnings are $54,000–$66,000+.

The schedule is flexible according to club needs and may include early mornings, evenings, and holidays; weekend shifts are required. Schedules are planned in advance where possible. Some clubs are open 24 hours. The role may involve local travel for promotions, marketing events, and community outreach. Physical demands include standing, walking, sitting, bending, reaching, and lifting up to 50 pounds.

Requirements

• High school diploma or GED required.
• Prior experience in sales leadership, membership sales, retail sales, hospitality, or another customer-facing leadership role.
• Proven success meeting or exceeding sales, membership, or revenue goals.
• Experience leading sales activity and improving team performance.
• Strong consultative selling, prospecting, closing, and follow-up skills.
• Experience coaching and developing sales professionals.
• Ability to motivate and influence others, gain commitment, and hold others accountable.
• Demonstrated success building engagement and improving performance.
• Excellent verbal and written communication skills.
• Strong judgment and adaptability in a fast-moving environment, including the ability to address challenges quickly and confidently while maintaining positive relationships.
• Ability to manage multiple priorities while maintaining organization and follow-through.
• Strong attention to detail and commitment to execution.
• Experience using sales metrics, performance data, and reporting tools.
• Commitment to compliance, professionalism, and stewardship of company resources.
• Ability to work a flexible schedule, including evenings, weekends, and holidays as needed.
• Proficiency with Microsoft Office and sales tracking systems.
• Ability to travel locally for promotions, marketing events, and community outreach activities as needed.
• Ability to meet the physical demands of standing, walking, sitting, bending, reaching, and lifting up to 50 pounds.

Nice To Haves

• College degree preferred.

Responsibilities

• Own membership sales performance and translate monthly goals into daily activity, coaching, and accountability to drive revenue growth.
• Coach effective selling behaviors, reinforce sales processes, and build confidence across the sales team.
• Maintain personal sales activity, cultivate community relationships, and create positive prospect experiences that convert interest into membership.
• Recruit, onboard, train, coach, and develop Fitness Consultants.
• Provide ongoing feedback, recognition, and performance coaching; set clear expectations and hold team members accountable.
• Facilitate sales huddles, role plays, and development activities to strengthen selling skills.
• Build an engaged, enthusiastic, accountable team focused on continuous improvement and prepare team members for future growth opportunities.
• Build relationships with prospects, members, and teammates; help prospects connect personal goals to the value of fitness and membership.
• Address prospect concerns and objections with confidence, empathy, and professionalism, while ensuring prospect experiences reflect the Fitness Connection brand and service commitment.
• Support club events and community engagement activities that strengthen local awareness and relationships.
• Maintain accurate reporting, lead management, follow-up, and operational consistency.
• Uphold company compliance, safety expectations, and established sales processes.
• Support club leadership and operations through Manager-on-Duty coverage, opening and closing responsibilities, and ongoing communication of business performance.
• Work a flexible schedule that may include early mornings, evenings, holidays, and required weekend shifts.
• Travel locally as needed for promotions, marketing events, and community outreach activities.

Benefits

• Medical, dental, and vision insurance
• Paid time off and holidays
• Complimentary gym membership
• Employee discounts on services and programs
• Career growth and advancement opportunities within a growing organization
• Monthly incentive pay opportunity based on membership growth, revenue performance, and member experience

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED