Sales Manager Nets Division

PACIFIC NETTING PRODUCTS, INC. • Kingston, WA

3d • $90,000 - $110,000

About The Position

The Sales Manager leads the commercial function of the Nets Division, owning the division’s sales budget and defining and executing its commercial strategy. The role leads and develops the sales team, manages key accounts and distribution channels across target markets, and combines hands-on selling with leadership, pricing and margin discipline, and knowledge of netting products and applications.

The position develops sales plans and forecasts, identifies growth opportunities, manages strategic customer and channel relationships, and tracks sales performance. It works closely with marketing, operations, production planning, logistics, product development, and finance to support sales growth and effective delivery of products and customer solutions. The work is primarily in an office setting, with extensive travel to meet clients and distributors and attend industry events.

Requirements

• Bachelor’s degree in business administration, engineering, or a related field.
• 7 to 10 years of experience in B2B sales of net, rope, and twine or related industrial products, including at least 3 years in a sales leadership role.
• Strong technical understanding of netting products and their application to customer challenges.
• Proven track record of meeting or exceeding sales budgets and growing market share.
• Demonstrated ability to lead, motivate, and develop high-performing sales teams.
• Strong negotiation skills and experience managing key accounts and distribution channels.
• Commercial and financial acumen, including pricing, margin analysis, budgeting, and forecasting.
• Excellent verbal and written communication skills, including the ability to present to customers and senior management.
• Advanced proficiency in Microsoft Office Suite and CRM software for sales management and reporting.
• Willingness and ability to travel extensively to meet clients and distributors, attend trade shows, and participate in industry events.

Nice To Haves

• MBA.
• Experience with commercial fishing and net manufacturing.
• Net Loft experience.

Responsibilities

• Define and execute the Nets Division sales strategy in alignment with PNP and Group business objectives.
• Prepare annual sales budgets and forecasts by market segment, product line, channel, and key account, and own achievement of the budget.
• Identify and prioritize growth markets, segments, and applications using market research, competitive analysis, and industry trends.
• Lead, coach, and develop the sales team, setting individual targets, territories, and account assignments.
• Conduct pipeline reviews, performance evaluations, and joint customer visits.
• Participate in recruiting, onboarding, and training sales personnel, and support the design of incentive and commission plans.
• Personally manage strategic and high-value accounts, lead complex negotiations, and close major contracts.
• Develop and manage relationships with distributors, dealers, and installers to expand market coverage.
• Maintain customer satisfaction and retention through proactive engagement and timely issue resolution.
• Define pricing guidelines, discount policies, and quotation approval levels to protect gross margin targets.
• Ensure disciplined use of the CRM system for pipeline management, forecasting, and customer information.
• Track and report sales KPIs, including revenue, margin, mix, pipeline, conversion rate, forecast accuracy, and receivables, and implement corrective actions when needed.
• Work with marketing to develop the division’s value proposition, campaigns, promotional activities, and sales collateral for synthetic netting products.
• Plan and lead PNP’s participation in trade shows, conferences, and networking events to build brand visibility and generate leads.
• Coordinate with operations, production planning, and logistics to align demand forecasts with capacity, lead times, and inventory.
• Work with product development to bring new products and custom solutions to market based on customer and market feedback.
• Collaborate with finance on credit limits, collections, and commercial terms for key customers.

Benefits

• Competitive base salary with performance-based incentives.
• Opportunities for career growth and professional development within a growing organization.
• Bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager