Sales Manager

Ulta Beauty, Inc.•Midvale, UT

About The Position

The Sales Manager (SM) leads a high-performing store team to deliver sales growth and an exceptional guest experience in line with Ulta Beauty’s mission, vision, and values. The role oversees sales, service, and operational processes across the retail business, excluding boutiques, and is accountable for Net Promoter Score (NPS). The SM leads Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers, driving performance through sales and in-store events, people through guest service and associate training, and process through standard operating procedures and compliance. The SM is responsible for store sales and service results, guest loyalty, payroll, omni-channel performance, shrink, staffing, associate development, inventory control, loss prevention, and execution of company initiatives. The position also involves delivering makeup applications, skincare analysis, and product demonstrations, staying informed about beauty products and trends, and partnering with brand representatives and field leadership. This role requires a flexible, full-time schedule that includes days, evenings, weekends, and holidays, as well as attendance at corporate business meetings and conferences. The work involves continuous mobility and object handling throughout the store, frequent bending and other physical movements, and frequent lifting or moving of up to 25 pounds.

Requirements

  • 2–3+ years of fast-paced retail management or other relevant work experience.
  • Experience driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expenses.
  • Proven ability to monitor inventory levels, achieve operational excellence, drive a service culture, and execute merchandising directives.
  • Experience attracting, developing, and motivating talent; adapting to change and leading others through change; developing collaborative relationships; and leading and influencing a team.
  • Proficiency with basic technology, including point-of-sale systems, Microsoft Office programs, and Apple devices.
  • Excellent written and verbal communication skills.
  • Strong collaboration and interpersonal skills.
  • Strong organizational skills and ability to manage multiple tasks.
  • Ability to respond under pressure, use sound judgment in ambiguous situations, and remain flexible and adaptable.
  • Ability to work a flexible, full-time schedule that includes days, evenings, weekends, and holidays.
  • Ability to attend corporate business meetings and conferences.

Nice To Haves

  • Bachelor’s degree preferred.

Responsibilities

  • Lead the store team in accordance with Ulta Beauty’s mission, vision, and values, and promote accountability for retail and service sales, guest loyalty, payroll, omni-channel performance, and shrink goals.
  • Identify underperforming metrics and develop strategies using company programs, tools, and resources to improve profitability, operational excellence, and sales growth.
  • Use sales forecasts and payroll budgets to support scheduling, maximize productivity, meet sales and payroll goals, and complete workload on time and within budget; communicate store needs to the General Manager (GM).
  • Plan and execute in-store events that support guest experience, brand collaboration, sales, and payroll goals.
  • Review and respond to financial and operational reporting, store visit results, and audit results in a timely manner.
  • Perform makeup applications, skincare analyses, and product demonstrations for guests.
  • Stay informed about industry trends, products, services, ingredients, and benefits during work time.
  • Maintain regular attendance and hold store associates accountable to the attendance policy.
  • Attract, hire, and retain a diverse team and address staffing needs and open positions.
  • Build an engaged, collaborative team through open communication and prioritization of work; foster an inclusive environment that supports associate growth.
  • Support associate development through training, competency-based feedback and coaching, performance reviews, succession planning, and individual development plans.
  • Participate in ongoing training, including brand and category education, and ensure direct reports do the same.
  • Develop professional relationships with brand partners to support shared sales and service goals.
  • Work alongside the leadership team to set priorities, provide direction and support, share best practices, and model teamwork and guest service excellence.
  • Execute the Guest Engagement Leader program, coaching associates and leading a helpful, friendly guest experience to achieve store performance metrics.
  • Ensure compliance with company policies, procedures, standards, and dress code.
  • Use the scheduling tool to adjust schedules and manage attendance during manager-on-duty shifts, ensuring accurate schedules and reporting.
  • Use the task management tool to prioritize and execute store workload, including resets, pricing updates, inventory tasks, cleaning, and replenishment.
  • Protect company assets and minimize loss by maintaining workplace safety, inventory control, cash management, and loss-prevention standards and procedures.
  • Execute inventory control processes, including handling known theft, damages, hazardous waste, inventory adjustments, and product returns, and complete theft reporting as needed.
  • Support adoption of company initiatives and technology, communicate expectations, and ensure store tasks are completed.
  • Use company programs, tools, and resources to drive store improvements.
  • Communicate business trends and opportunities, events, operational challenges, merchandise needs, and competitive information to field leadership.
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