Sales Manager - BMW of Carlsbad

AutoNation • Carlsbad, CA

1d

About The Position

The Sales Manager at BMW of Carlsbad leads the sales team in creating an exceptional customer experience and achieving sales performance goals. The role includes selecting, training, coaching, developing, and retaining e-Commerce Sales Associates; driving targeted unit sales, profit margins, market share, and customer satisfaction; and overseeing day-to-day sales operations across showroom, e-Commerce, and phone channels. The manager works with dealership leadership on inventory planning and expense management, and analyzes business performance to identify shortfalls and develop improvement plans.

Success is measured by e-lead conversions to appointments, unit sales and gross profit, Associate retention, and Customer Satisfaction Index. Potential career growth opportunities include Used Vehicle Manager and Financial Services Director.

Requirements

• High school diploma or equivalent.
• Proven success in e-Commerce automotive sales.
• Proven leadership ability to mentor and train others.
• Ability to set and achieve targeted goals.
• Ability to deliver an exceptional customer experience.
• Demonstrated communication and interpersonal skills.
• Organization and follow-up skills.
• Experience and desire to work with technology.
• Valid in-state driver’s license and an acceptable, safe driving record that can be maintained.

Nice To Haves

• Proven leadership experience.
• Strategic thinking and execution skills.
• Passion for innovation and people development.

Responsibilities

• Lead the team in a way that supports AutoNation’s Vision and Mission.
• Set clear sales-team goals for targeted performance in new and used vehicle sales and profit.
• Engage and motivate the team to achieve performance expectations and follow AutoNation best-practice processes.
• Drive business performance through involvement in day-to-day operations.
• Ensure e-leads are handled promptly, answer customer questions, provide information, and seek to set store appointments.
• Follow up with e-leads and assist customers through their research until they are ready to purchase a vehicle.
• Ensure customers transition effectively from phone and internet contact to the in-store experience.
• Manage the negotiation process with Sales Associates and ensure customers understand vehicle purchase options and pricing.
• Appraise vehicles offered for trade.
• Manage showroom, e-Commerce, and phone customer traffic.
• Partner with the General Manager and/or General Sales Manager to plan and manage new and used vehicle inventory.
• Assist in managing controllable expenses for the New and Used Vehicle Departments.
• Analyze business performance, identify shortfalls, and develop action plans to improve results.
• Select, train, coach, develop, and retain e-Commerce Sales Associates.

Benefits

• Competitive compensation and 401(k) matching.
• Health, dental, and vision insurance plans.
• Maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear.
• Deals and discounts through YouDecide.
• Opportunities to participate in AutoNation’s DRV PNK fundraising mission.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED