Sales Manager, Bondtester

Nordson•Chandler, AZ

About The Position

Nordson Test & Inspection is seeking an experienced, highly motivated Sales Manager to support the growth of its X-Ray and Test business, primarily focused on the Bondtester product line. The role requires developing a strong understanding of products, markets, customers, and channel partners, while working closely with third-party sales representatives to develop opportunities, maintain engagement, and execute the go-to-market strategy. The Sales Manager builds productive relationships with channel partners and customers to identify business opportunities, increase market share, and deliver an exceptional customer experience. The role also supports and holds third-party representatives accountable for pipeline development, sales activity, and agreed business objectives. The position collaborates with internal sales, applications, service, marketing, and product teams to support customer excellence and revenue growth. The position is office based, with travel to customers and regions as required. Travel is estimated at 50% within the USA and Canada, with possible global travel for sales team meetings.

Requirements

At least 2 years of experience in sales, service, or application support of capital equipment.
High technical capability to sell complex electronic solutions.
Excellent communication and interpersonal skills.
Proven ability to drive the sales process from plan to close.
Planning and forecasting skills.
CRM proficiency, such as C4C.

Nice To Haves

Excellent analytical capability and data-driven decision-making.
Excellent negotiation skills.
Time management, prioritization, and delegation skills.
Flexibility and openness to feedback.
Ability to lead, coach, and develop account plans.
Ability to inspire and motivate cross-functional teams.
Expertise in spreadsheets, presentations, and databases.
Experience in semiconductor and electronic assembly markets.

Responsibilities

Develop a thorough understanding of assigned product lines, applications, and target markets, initially focusing on the Bondtester product line.
Collaborate with internal sales, application, service, marketing, and product line teams to support customer excellence and revenue growth.
Ensure consistent execution of the commercial strategy across assigned territories and channel partners.
Develop and execute channel strategies to drive revenue growth through selected third-party partners.
Identify, recruit, and onboard new channel partners across targeted regions or verticals.
Manage existing partner relationships to align with business goals and maximize performance.
Support partner enablement and go-to-market initiatives in collaboration with sales, marketing, and product teams.
Monitor and analyze partner performance metrics and provide regular reporting and insights to leadership.
Negotiate partner agreements, including pricing, incentives, and contractual terms.
Ensure partners are trained and certified on product offerings and sales processes.
Resolve partner conflicts and escalate issues as needed.
Maintain the project pipeline weekly, ensuring key opportunities are up to date in the CRM and customer data is maintained in C4C.
Provide accurate, timely forecasts through CRM tools, including a minimum 12-month rolling forecast for product and business wins.
Support and hold third-party representatives accountable for pipeline development, sales activity, and achievement of agreed business objectives.