d) for the Dutch market

foodforecast

11d

About The Position

The Sales Manager owns sales for the Netherlands and develops the company’s existing success in the market into a structured, repeatable sales process, from initial contact and product demonstrations through proposals and contract signing. The role is expected to sign its first new Dutch-market customers within the first months. The Sales Manager identifies target segments and accounts across bakeries, grocery retail, and food service; builds and manages a pipeline through outbound sales, trade fairs, marketing leads, and professional networks; and uses HubSpot to manage opportunities. The role engages with managing directors, production leaders, and supply-chain leads to explain AI forecasting in clear, practical terms, negotiates proposals and contracts, and closes deals. It also brings feedback from the Dutch market to the sales, marketing, and product teams. The company is a Cologne-based technology start-up using artificial intelligence to reduce food waste across the supply chain. Its AI combines historical sales data with external factors such as weather, public holidays, and location characteristics to generate forecasts for production and orders that can be integrated into existing systems.

Requirements

At least 2 years of B2B sales experience, including personally closing deals.
Native-speaker-level Dutch (C2), with confidence negotiating and writing at management level.
English at C1 level for daily work with the team.
Take ownership of targets, improve processes, and follow through independently.

Nice To Haves

Experience selling software or SaaS.
German language skills.
Experience at a start-up or scale-up.
Knowledge of the Dutch food sector, including bakeries, grocery retail, or food service, and contacts in the sector.

Responsibilities

Own sales for the Netherlands and build a structured, repeatable sales process from first contact through demonstration, proposal, and signing.
Sign the first new customers in the Dutch market within the first months.
Select target segments and accounts across bakeries, grocery retail, and food service; test approaches and scale what works.
Build a sales pipeline through outbound activity, trade fairs, marketing leads, and professional networks.
Manage the pipeline in HubSpot.
Engage with managing directors, heads of production, and supply-chain leads, explaining AI forecasting in clear and practical terms.
Negotiate proposals and contracts and close deals.
Share Dutch-market feedback with the sales, marketing, and product teams.