Sales Manager

Ulta Beauty, Inc.•Richmond, TX

About The Position

The Sales Manager (SM) leads a high-performing store team in accordance with Ulta Beauty’s mission, vision, and values. The SM is accountable for sales, service, and operational processes across the retail business, excluding boutiques, and for delivering a strong guest experience and Net Promoter Score. The role focuses on business performance, people development, and process execution, requiring a passion for beauty, strong guest service, product knowledge, and the ability to lead and develop a team. The Sales Manager promotes sales growth and profitability, manages performance against store goals, and plans and executes in-store events. They help ensure appropriate scheduling and payroll use, review business and operational reporting, and provide beauty services such as makeup applications, skincare analysis, and product demonstrations. The role also includes hiring and developing associates, supporting training and engagement, maintaining compliance with company standards, protecting store assets, and communicating business trends and opportunities to field leadership. This position requires a flexible, full-time schedule that includes days, evenings, weekends, and holidays, as well as attendance at corporate business meetings and conferences. Work involves continuous mobility and coordination throughout the store, frequent bending, pulling, pushing, stooping, reaching, and twisting, and frequent lifting or moving of items up to 25 pounds.

Requirements

  • 2–3+ years of fast-paced retail management or other relevant work experience.
  • Demonstrated financial management capability, including driving sales, interpreting reporting data, managing payroll budgets, and controlling expenses.
  • Retail management experience, including monitoring inventory, achieving operational excellence, driving a service culture, and executing merchandising directives.
  • Leadership experience attracting, developing, and motivating talent; adapting to change and leading others through change; building collaborative relationships; and leading and influencing a team.
  • Proficiency with basic technology, including point-of-sale systems, Microsoft Office programs, and Apple devices.
  • Excellent written and verbal communication skills.
  • Strong collaboration and interpersonal skills.
  • Strong organizational skills and ability to manage multiple tasks.
  • Ability to react under pressure, exercise sound judgment in ambiguous situations, and remain flexible and adaptable.
  • Ability to work a flexible, full-time schedule that includes days, evenings, weekends, and holidays.
  • Ability to meet the physical demands described for the role, including frequent lifting or moving of items up to 25 pounds.

Nice To Haves

  • Bachelor’s degree preferred.

Responsibilities

  • Promote accountability for store goals involving retail and service sales, guest loyalty, payroll, omnichannel performance, and retail shrink.
  • Analyze underperforming metrics and use company programs, tools, and resources to improve profitability, operational excellence, and sales growth.
  • Support store scheduling needs using forecasts and payroll budgets, and communicate those needs to the General Manager.
  • Plan and execute in-store events that support guest experience, brand collaboration, sales, and payroll goals.
  • Review and respond promptly to financial and operational reports, including store visit and audit results.
  • Perform makeup applications, skincare analysis, and product demonstrations for guests.
  • Stay informed about industry trends, products, services, ingredients, and benefits.
  • Maintain regular attendance and hold store associates accountable to the attendance policy.
  • Attract, hire, and retain a diverse team, addressing staffing needs and open positions.
  • Build an engaged team through collaboration, communication, and prioritization of work.
  • Create an inclusive environment that supports associate growth and engagement.
  • Support associate development through training, competency-based feedback, coaching, performance reviews, succession planning, and development plans.
  • Participate in ongoing training, including brand and category education, and ensure direct reports do the same.
  • Develop professional relationships with brand partners to support sales and service goals.
  • Work alongside the leadership team to set priorities, provide direction and support, share best practices, and model teamwork and guest-service excellence.
  • Execute the Guest Engagement Leader program, coaching associates and leading a helpful, friendly guest experience to support store performance goals.
  • Ensure compliance with company policies, procedures, standards, and dress code.
  • Use the company scheduling tool to adjust schedules and manage attendance during manager-on-duty shifts.
  • Use the company task-management tool to prioritize and complete workload, including resets, pricing updates, inventory tasks, cleaning, and replenishment.
  • Protect company assets and minimize loss by maintaining workplace safety, inventory control, cash management, and loss-prevention standards.
  • Perform day-to-day inventory control, including handling known theft, damages, hazardous waste, inventory adjustments, and product returns, and complete theft reporting as needed.
  • Support adoption of company initiatives and technology, communicate expectations, and ensure store tasks are completed.
  • Use company programs, tools, and resources to improve store performance.
  • Communicate business trends, opportunities, events, operational challenges, merchandise needs, and competitive information to field leadership.
  • Attend corporate business meetings and conferences.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service