Sales Manager

CoralTree Hospitality•Orlando, FL

36d•Onsite

About The Position

The Sales Manager is responsible for driving group room and event revenue for Aloft Orlando Lake Nona, with a primary focus on actively soliciting, closing, and managing group business. This role is a producer and relationship builder, responsible for generating new business, converting leads, and delivering distinctively different guest experiences while maximizing hotel revenue and market share. You will play a critical role in positioning Aloft and Althea as a go-to destination for group and event business in Lake Nona.

Requirements

Minimum 2–3+ years in hotel group sales or related role
Proven track record of closing business and achieving/exceeding sales goals
Experience selling group rooms and event space preferred
Proven closer with strong negotiation skills
Highly motivated, proactive, and results-driven
Strong understanding of hotel operations and group sales process
Ability to manage multiple priorities while maintaining attention to detail
Experience with Delphi, CI/TY, or similar sales systems preferred
Strong proficiency in Microsoft Office and CRM tools
People-first mindset with strong relationship-building skills
Excellent verbal and written communication
Organized, detail-oriented, and accountable
Entrepreneurial spirit with a drive to win business
A qualified applicant is a people-oriented professional who is flexible, thrives in a fast-paced environment, enjoys serving others, and brings both professionalism and personality to their work.

Responsibilities

Actively solicit and secure new group business through prospecting, outbound sales efforts, and relationship development
Manage and respond to inbound inquiries, converting leads into definite business
Achieve and exceed assigned group room night and revenue goals
Identify new market segments aligned with Aloft’s positioning and demand drivers
Build and maintain strong, long-term relationships with clients, planners, and key partners
Understand client needs and design tailored solutions utilizing guestrooms, Althea event space, and hotel amenities
Deliver a high-touch, responsive sales experience that creates loyalty and repeat business
Understand local market dynamics including USTA, Medical City, and Lake Nona demand drivers
Analyze competitor positioning, pricing, and trends to strategically sell against the comp set
Position Aloft as a distinctively different, lifestyle-driven group experience
Prepare and present proposals, contracts, and pricing strategies aligned with revenue goals
Negotiate contracts to maximize profitability while maintaining competitiveness
Maintain accurate sales activity, pipeline, and reporting within Delphi/SFA systems
Collaborate with operations and group services teams to ensure seamless execution of booked business
Partner with internal teams to deliver exceptional guest experiences
Communicate proactively across departments to ensure alignment and execution
Contribute to a high-energy, collaborative, and performance-driven sales culture