Sales Manager - 53 North Collection - Matrix, Metterra and Varscona Hotels

Horseshoe Bay Resort • Edmonton, AB

22d • Onsite

About The Position

We are looking for a versatile and well-organized Sales Manager with an outward direct-sales focus to meet or exceed established sales targets. As our Sales Manager, you’ll be focused on driving group room revenue across the corporate, government, and association markets. You’ll be responsible for developing new business, managing existing accounts, and converting group leads into confirmed room blocks and meeting opportunities. Your day-to-day will include proactive sales calls, account development, prospecting, responding to RFPs, conducting site inspections, preparing proposals, negotiating rates and contract terms, and working closely with revenue management and operations to ensure a seamless client experience. You’ll represent our hotels in the market through client meetings, networking events, sales calls, trade shows, familiarization tours, and local business development activities. You’ll maintain a strong understanding of market trends, competitor activity, and client needs, while positioning our hotels as the preferred choice for group accommodation in Edmonton. You’ll also be responsible for maintaining accurate sales activities, account notes, booking details, follow-up actions, and production tracking in our sales systems. Building long-term relationships with corporate clients, government buyers, association planners, and third-party partners will be a key part of your success. At 53 North Collection and Crescent Hotels & Resorts, we strive to create a great place to work where associates at all levels of our organization are respected for their differences, just like the guests and owners we serve. That’s why we are dedicated to creating an environment that facilitates open and honest conversations about race, equity, diversity, and inclusion. By examining our own beliefs and behaviors, we can create change through training, recruiting, and promoting diverse talent to strengthen our culture.

Requirements

• 3–5 years of hotel group sales experience.
• Confident in prospecting, account management, preparing proposals, negotiating contracts, handling RFPs, and converting group business.

Nice To Haves

• Experience ideally within the corporate, government, or association markets.
• Experience with hotel sales systems such as Opera and Delphi.

Responsibilities

• Driving group room revenue across the corporate, government, and association markets.
• Developing new business.
• Managing existing accounts.
• Converting group leads into confirmed room blocks and meeting opportunities.
• Proactive sales calls.
• Account development.
• Prospecting.
• Responding to RFPs.
• Conducting site inspections.
• Preparing proposals.
• Negotiating rates and contract terms.
• Working closely with revenue management and operations to ensure a seamless client experience.
• Representing hotels in the market through client meetings, networking events, sales calls, trade shows, familiarization tours, and local business development activities.
• Maintaining a strong understanding of market trends, competitor activity, and client needs.
• Positioning hotels as the preferred choice for group accommodation in Edmonton.
• Maintaining accurate sales activities, account notes, booking details, follow-up actions, and production tracking in sales systems.
• Building long-term relationships with corporate clients, government buyers, association planners, and third-party partners.

Benefits

• Highly competitive wages
• An exceptional benefit plan for eligible associates & your family members
• Flexible scheduling
• Discounts with our Crescent managed properties in North America for you & your family members
• Opportunity to grow with us
• A workplace that you can be proud of, where you are valued, trusted and supported by the team
• Health & wellness programs
• Best in class learning and development
• Travel discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed