Sales Manager Bench

Brookdale Senior Living Inc.•Brentwood, TN

About The Position

Brookdale is hiring for its Sales Manager Bench Program in the greater Orlando market. The program provides on-the-job training and prepares associates to assume a Sales Manager role at one of Brookdale’s communities. The position focuses on occupancy growth, sales and marketing, and helping prospective residents and their families evaluate senior living options through consultative sales and relationship-building. The Sales Manager maintains or improves community occupancy, manages prospective residents through the sales process, coordinates required activities and assessments for move-ins, and develops referral relationships with residents, families, professionals, and local organizations. The role also manages community inventory, supports resident retention, participates in community events, and partners with management on marketing plans and occupancy goals. Sales activity and conversion performance are tracked and reported using the organization’s lead management systems. The position requires frequent car travel and occasional travel. Associates may occasionally work weekends, evenings, or nights if needed to ensure shift coverage. Full-time associates are eligible for the listed benefits and an annual bonus incentive. The role involves interaction with co-workers, residents, and vendors, and possible exposure to communicable diseases and infections.

Requirements

At least two to five years of sales experience is required.
A proven track record of generating and closing a high percentage of qualified leads is required.
A valid driver’s license must be possessed and maintained due to frequent car travel.
Knowledge of sales and marketing principles and methods, including marketing strategy and tactics, sales techniques, and sales control systems.
Knowledge of Medicare and Medicaid regulations and applicable processes for the product lines being sold.
Knowledge of state regulations affecting or directing service delivery.
Ability to operate smartphones, personal computers, and related software.
Ability to manage time, tasks, and projects effectively in a dynamic environment.
Ability to build trust and act honestly in relationships.
Ability to assess and understand customers’ expectations, needs, and circumstances.
Ability to work effectively with diverse personalities and treat people with dignity, respect, fairness, and maturity.
Effective verbal and written communication and listening skills.
Ability to perform the listed physical activities, including standing, walking, sitting, handling objects, reaching, stooping, kneeling, crouching, crawling, talking, hearing, and lifting up to 25 pounds.

Nice To Haves

Bachelor’s degree in Marketing, Business, or a related field from an accredited college or university is preferred.
Sales experience in the retirement industry or medical or pharmaceutical sales is preferred.

Responsibilities

Participate in on-the-job training for the Sales Manager role and demonstrate growing proficiency in senior living sales and marketing responsibilities.
Maintain or improve community occupancy in accordance with marketing and business plans, using established sales processes, systems, and forms.
Manage the sales process by learning prospective residents’ and families’ needs, explaining community services and programs, responding promptly to inquiries, and completing follow-up calls, letters, and tours.
Coordinate activities needed to complete a sale and convert deposits to move-ins, including conducting assessments or sales presentations at prospects’ homes or other locations and ensuring required forms are completed.
Keep management and key associates informed about prospective move-ins and track pre-residency steps.
Coordinate weekly with the business development coordinator or director on business development efforts and contact local referral sources; manage those business development activities when business development associates are absent.
Build and maintain relationships with residents, families, and professional referral sources, generate leads, and provide information and presentations about community services and programs.
Manage community inventory and identify opportunities to increase revenue or create additional revenue streams.
Represent the community at outside events, professional groups, and local community activities; plan and execute prospect or referral-source events and follow up with event leads.
Assist with resident retention through welcome events, referral programs, visits to hospitalized residents, and other marketing-plan activities.
Partner with management to develop and execute marketing plans and achieve occupancy goals; research and recommend promotional content and delivery methods.
Monitor sales and business development conversion ratios, collect and analyze data, prepare weekly and monthly reports, and inform management about sales performance issues.
Maintain working knowledge of lead management systems and enter sales and marketing activities promptly and according to system standards.
Perform other duties as assigned by the supervisor.

Benefits

Paid time off
Paid holidays
Medical insurance
Dental insurance
Vision insurance
401(k)
Company-provided life insurance
Adoption benefit
Short- and long-term disability
Flexible Spending Accounts
Health Savings Account
Optional life and dependent life insurance
Associate assistance program
Employee discounts
Tuition reimbursement
Referral program
Early access to earned wages for hourly associates outside California
Optional voluntary benefits, including accident, critical illness, and hospital indemnity insurance, legal plan, identity theft protection, and pet insurance
Annual bonus incentive for full-time associates in the role
Advance of naturalization application fees up to $725, less applicable taxes and withholding, for qualified associates who have been employed for at least one year
Professional development and ongoing programs supporting health and wellness