Sales Manager (Virtual Branch)

General Electric Credit Union•Blue Ash, OH

5d•Remote

About The Position

General Electric Credit Union is a not-for-profit, member-owned full service financial institution headquartered in Cincinnati with branches in Ohio and Kentucky. At GECU, we pride ourselves on maintaining quality service, being an employee-friendly workplace, and developing our team members while teaching you the skills to lead you to career advancement opportunities. The Sales Manager (Virtual Branch) strategizes and sets the direction for assigned virtual sales and service functions while actively coaching, leading, and developing team members to proactively identify and provide solutions for the financial needs of our members. This role is responsible for driving performance, sales growth, and member engagement across virtual delivery channels and may oversee Virtual Relationship Consultants, outbound sales teams, contact center operations, extended-hours support teams, personal tellers, and specialized lending teams based on organizational needs. The Virtual Sales Manager partners with organizational leaders to ensure a consistent consultative sales culture, exceptional member experience, and achievement of strategic growth objectives.

Requirements

High School Diploma or GED required
Five years of management experience in call center sales, operations, and strategy required
Strong leadership, coaching, and talent development skills with the ability to build and sustain high-performing sales teams.
Expertise in consultative selling, relationship development, and needs-based financial conversations.
Ability to develop, execute, and optimize outbound calling, member outreach, and lead management strategies.
Strong analytical and decision-making skills with the ability to leverage CRM data, sales metrics, and member insights to drive results.
Ability to lead change, manage multiple initiatives, and execute strategic priorities in a fast paced environment.
Strong business acumen with the ability to balance sales growth, member experience, operational efficiency, and financial performance.
Excellent verbal and written communication skills with the ability to influence, motivate, and collaborate across departments.
Knowledge of digital banking channels, virtual service delivery, and emerging technologies that enhance member engagement and sales effectiveness.
Strong project management and organizational skills with the ability to prioritize resources, manage competing demands, and deliver results.
Demonstrated problem-solving skills with the ability to identify opportunities, remove barriers, and implement effective solutions.
Positive, professional, and member-focused approach with a commitment to service excellence.
Ability to create a performance-driven culture through accountability, goal setting, sales coaching, and continuous improvement.

Nice To Haves

Bachelor’s Degree preferred
financial industry experience preferred

Responsibilities

Owns the growth strategy for all virtual sales channels, including member acquisition, wallet share expansion, and digital relationship growth.
Develops and executes data-driven growth strategies utilizing CRM, member behavior insights, and book-of-business analytics to identify sales opportunities, deepen member relationships, and improve conversion performance.
Accountable for the overall performance, profitability, and strategic direction of assigned virtual delivery channels.
Responsible for the virtual branch roadmap, including expansion of digital banking capabilities, video banking, virtual appointments, omnichannel experiences, and emerging member service technologies.
Identifies and evaluates new revenue opportunities, products, channels, and service models that support GECU's long-term growth objectives.
Leads virtual sales operations across assigned delivery channels including Virtual Relationship Consultants and other assigned virtual sales teams.
Directs sales activities related to assigned lending programs, including home equity products and specialized lending teams.
Partners with Marketing, Retail, Lending, Digital, and Operations teams to develop lead generation, referral, and conversion strategies while prioritizing enhancements that improve virtual sales effectiveness and member experience.
Establishes performance standards, sales goals, productivity expectations, and staffing models to support growth and member needs.
Coaches and develops team members on consultative sales practices, referral generation, relationship management, and member experience excellence.