Sales Manager - Buffalo / Amherst Hotels

Buffalo Lodging Associates, LLC•Town of Amherst, NY

About The Position

Buffalo Lodging Associates is seeking a Sales Manager to manage sales for a cluster of hotels, including Homewood Suites Buffalo-Amherst and Sleep Inn Amherst. The role’s primary function is making outside sales calls and supporting hotel revenue production by meeting or exceeding planned revenue objectives for RevPAR, occupancy, and average daily rate (ADR). The Sales Manager takes a hands-on approach and provides daily support to the Director of Sales.

Requirements

  • A bachelor’s degree from a four-year college or university, or one to two years of related management or comparable experience, is strongly preferred.
  • Familiarity with analyzing profit and loss statements and other financial data.
  • Customer-service skills.
  • Telephone skills and familiarity with email systems.
  • High level of computer knowledge, including intranet and systems such as FOSSE, OnQ, and Delphi.
  • Valid driver’s license.

Nice To Haves

  • Brand experience.

Responsibilities

  • Make outside sales calls and actively sell to in-house guests.
  • Organize, maintain, and track sales data using sales pro or provided sales-tracking software.
  • Prepare weekly, monthly, and annual sales reports as required.
  • Facilitate the guest-of-the-day program and other frequent-guest programs.
  • Work closely with the company revenue manager to maximize revenue results.
  • Serve as manager on duty when assigned by the General Manager.
  • Meet regularly with the Director of Sales to communicate and discuss sales activities.
  • Schedule and track sales appointments to ensure the required number of sales calls is achieved.
  • Maintain sales files and the trace-file system.
  • Follow company and hotel-brand rules, regulations, policies, procedures, and pricing and marketing philosophy.
  • Follow up on franchise RFP programs as required by the brand.
  • Achieve or exceed occupancy, rate, and RevPAR goals outlined in the property budget.
  • Lead and direct the hotel’s sales efforts and align work and decisions with strategic goals.
  • Forecast occupancy changes based on market conditions.
  • Analyze revenue-management strategy using STAR reports, demand analysis, and applicable front-office systems.
  • Understand the principal competition for each market segment.

Benefits

  • Paid weekly.
  • Medical, dental, and vision insurance.
  • 401(k) retirement savings plan with employer match.
  • Paid vacation and sick time.
  • Paid holidays.
  • Tuition reimbursement.
  • Flexible spending account.
  • Company-paid life insurance.
  • Company-paid short-term disability insurance.
  • Long-term disability insurance.
  • Employee assistance program.
  • Hotel discounts for employees, friends, and family.
  • Wellness programs.
  • Monthly employee appreciation activities and events.
  • Learning and development opportunities.
  • Employee referral program.
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