Under general supervision, the Sales Lead helps achieve business-unit sales goals by planning, coordinating, and managing store operations while providing high-level customer service. The role combines leadership responsibilities and advanced selling skills to strengthen customer relationships, meet annual sales goals, manage inventory shrinkage, and support a high-quality work life. The Sales Lead represents West Marine’s mission, “Know More, Get More, Boat More,” and helps customers meet their boating needs, complete projects, and prepare for time on the water. The role guides and develops Crew Members, supports recruiting and onboarding, trains staff, and serves as Manager on Duty during assigned shifts. It also includes front-end and omnichannel fulfillment oversight, sales and merchandising execution, inventory and asset protection activities, and maintaining a safe, clean, organized store. The position requires a flexible schedule, including nights, weekends, and holidays.
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Career Level
Mid Level
Education Level
High school or GED