Sales Lead COM

Republic National Distributing Company•Atlanta, GA

About The Position

As a Sales Lead, you will proactively advance and secure sales within an assigned territory. You will service existing accounts and drive incremental business growth through informed, consultative selling. The role represents the voice of the customer, educates customers about suitable products, and supports their business strategies, goals, and objectives. You will create sales and outreach plans based on customer needs and account geography, visit accounts frequently, and follow up to ensure orders are delivered accurately and promptly. If no support representative is assigned, you will also handle merchandising activities such as stocking shelves and building displays. The job may include nights and weekends for promotional and other account activities. RNDC is a family-owned wine and spirits wholesaler that emphasizes Family, Service, Accountability, Honesty, and Professionalism. The company describes its culture as inclusive and offers health, wellness, and other associate benefits.

Requirements

  • One year certificate from a college or technical school; a four-year college degree is preferred; 3–6 months of related experience and/or training; or an equivalent combination of education and experience.
  • Current, valid state driver’s license.
  • Ability to meet company-defined vehicle insurance requirements.
  • Strong client skills and experience understanding customer needs.

Nice To Haves

  • Previous experience in the wine and spirits industry.
  • Industry certifications such as CSW, CSS, WSET, Court of Master Sommeliers, or Sake Specialist.

Responsibilities

  • Represent the voice of the customer.
  • Service existing customers within the assigned territory.
  • Educate customers about products suited to their needs.
  • Use informed selling to introduce new products and close gaps in existing distribution.
  • Visit accounts frequently to provide service and maximize revenue potential.
  • Establish an individual sales plan that considers customer needs and geography to create effective and efficient customer outreach.
  • Set the overall selling plan for each customer.
  • Work with customers to understand and support their business strategies, goals, and objectives.
  • Follow up with customers to ensure orders are delivered accurately and promptly.
  • Perform merchandising activities, such as stocking shelves and building displays, when there is no support representative partner.
  • Develop sales skills and knowledge of the organization’s products, services, and customers.
  • Work nights and weekends on promotional and other account activities when required.

Benefits

  • 401(k) with company matching
  • Medical, dental, and vision benefits
  • Paid time off, with the opportunity to accrue up to five weeks per year and carry over unused PTO
  • Paid volunteer time
  • Paid parental leave
  • Paid caregivers leave
  • Fertility benefits
  • Paid training
  • Company-paid life insurance
  • Short-term disability
  • Company-paid holidays
  • Associate resource groups and diversity, equity, and inclusion programs
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