France Sales Executive

Cricut
•Remote

About The Position

Cricut is seeking a passionate Sales Executive to grow sales and brand awareness in France. The role focuses on building retail and online partnerships, developing business, managing accounts, and delivering ambitious sales growth while maintaining accurate forecasting and pricing. Success is measured by revenue performance, new-account acquisition and growth, profitability, and increased Cricut brand awareness. The position is home based in France, preferably in the Paris area. The Sales Executive will develop sales strategies, lead sales planning and execution with key accounts, identify business and marketing opportunities, monitor performance, and drive operational improvements. The role also leads partner negotiations and the sales process through closing, maintains strong partner relationships, and works with marketing and sales-support teams to provide a strong customer experience. A detailed understanding of Cricut products and the creative needs of customers is important, as is staying informed about developments in the craft and technology sectors.

Requirements

  • Bachelor's degree in business administration, marketing, or a related field.
  • 5–10 years of sales experience in the crafting, creative, or consumer electronics market.
  • Proven experience in B2C and/or B2B sales.
  • Excellent negotiation, communication, and presentation skills.
  • Ability to work independently and collaboratively.
  • Excellent financial acumen, professional organization, and time-management skills.
  • Willingness to work hard and contribute to a small, dynamic, energetic team.
  • Marketing-savvy approach to helping resellers create a new market.
  • Energetic, self-starting approach and a willingness to take ownership and get work done.
  • Ability to act with urgency, maintain high standards, prioritize effectively, and collaborate constructively.

Nice To Haves

  • Affinity with crafts and/or other creative hobbies.
  • Residence in the Paris area is preferred.

Responsibilities

  • Establish retail and online relationships to grow the business in France.
  • Develop and implement targeted sales strategies to drive sales growth.
  • Lead sales planning and follow-up execution with key accounts in stores and online.
  • Identify new and relevant business and marketing opportunities.
  • Monitor and analyze performance metrics and recommend action plans.
  • Organize and lead periodic account reviews.
  • Identify and drive operational improvements toward service excellence.
  • Maintain and develop close, long-lasting relationships with partners.
  • Work with marketing teams to align strategies on brand and partner activity.
  • Lead negotiations with partners and secure mutually beneficial agreements.
  • Manage the sales process from first contact through closing and meet or exceed sales goals.
  • Stay informed about trends, industry events, and developments in the craft and technology sectors.
  • Understand partner needs and challenges in the craft and technology market.
  • Learn Cricut products and communicate their features and benefits to potential partners.
  • Collaborate with marketing and sales-support teams to meet partner needs and provide a strong customer experience.
  • Support resellers in creating the market in partnership with the France marketing team.
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