Sales & Event Specialist ("Especialista de Ventas y Eventos")

Azul Hospitality•Coronado, CA
•$25 - $29•Onsite

About The Position

The Sales & Event Specialist sells and services group, corporate, and leisure business for The Bower Coronado, a 39-room boutique hotel with a rooftop restaurant and bar managed by Azul Hospitality Group and affiliated with Small Luxury Hotels of the World (SLH). The role manages the full sales cycle, from responding to inquiries and preparing proposals and contracts through event planning, guest servicing, billing, and post-event follow-up. It also supports leisure guests, SLH members, and travel-agent referrals by coordinating personalized stays and itineraries and managing agency relationships and commissions. Success is measured primarily by monthly group and catering production, SLH and agency leisure production, and guest satisfaction. The position works closely with the front office, reservations, Dive, the Chef, accounting, and other hotel departments to ensure that confirmed business and guest experiences are delivered accurately and to the hotel’s standards. The work takes place inside the hotel, including rooftop and other property areas for tours and event setups. The schedule is flexible according to business needs and includes some nights, weekends, and holidays.

Requirements

  • High school diploma or equivalent.
  • At least two years of hotel sales, catering, conference services, or front office experience, with demonstrated success managing leads, proposals, contracts, and events.
  • Excellent written and verbal communication skills, including confidence presenting the hotel, negotiating terms, and building rapport with planners, travel advisors, and guests.
  • Strong organization and attention to detail, with the ability to manage multiple groups, events, and leisure arrivals simultaneously.
  • Comfort with rates, group budgets, food and beverage minimums, commissions, billing, and pace and forecast reports.
  • Working knowledge of property management systems, sales and catering software, and Microsoft Office or Google Workspace.
  • Creative thinking for menus, event design, and personalized guest experiences.
  • Self-starter with initiative, follow-through, and a calm, positive approach to both sales and servicing.
  • Ability to handle client questions and challenges with patience, tact, and diplomacy.
  • Knowledge of applicable federal, state, and local employment laws, including equal opportunity, wage and hour, and workplace safety laws.
  • Valid driver’s license and ability to operate a vehicle and electric vehicles as the position may require.
  • Ability to meet the stated physical demands, including sitting for extended periods, walking and standing during the rest of the shift, and occasionally lifting up to 15 pounds or trays or food items up to 30 pounds.
  • Ability to work a flexible schedule that includes some nights, weekends, and holidays; regular attendance and participation in scheduled training sessions and meetings are required.
  • Maintain a neat, clean, and well-groomed appearance in accordance with company and property policies.

Nice To Haves

  • Bachelor’s degree in hospitality, business, or a related field.
  • Boutique, luxury, or independent-hotel experience.
  • Familiarity with travel-agent and consortia business.
  • Delphi, Versa, and SLH or consortia experience.
  • Food handler or alcohol service certification.

Responsibilities

  • Serve as the first point of contact for group, corporate, social, and wedding inquiries; qualify leads and respond within the hotel’s response-time standard.
  • Prospect for group, corporate, association, incentive, and travel-agency business through calls, email, tours, networking, and local market visits.
  • Prepare personalized proposals and contracts, negotiate within approved guidelines, and escalate exceptions to the General Manager or Corporate Director of Sales.
  • Record leads, activities, follow-ups, account details, and booking profiles in Delphi; prepare sales activity, pipeline, pace, and production reports; and participate in weekly sales and revenue strategy meetings.
  • Create and distribute banquet event orders and banquet checks in Delphi, present at weekly BEO meetings, and coordinate menus, timelines, room setups, food and beverage, audiovisual, décor, VIPs, and billing instructions.
  • Work with the Dive Manager and Chef to design menus, rooftop activations, and experiences; forecast food and beverage covers and revenue; and coordinate staffing and setup with operations.
  • Manage groups from contract through departure, including welcome letters, planning calls, on-site presence at key events, final bill review, and post-event follow-up.
  • Conduct prospective-client site tours, including evenings and weekends when required.
  • Coordinate with the front desk on upcoming leisure arrivals, identify SLH members, repeat guests, VIPs, and agency referrals, and arrange personalized amenities and touches.
  • Prepare personalized itineraries and pre-arrival recommendations for leisure guests and agency clients.
  • Serve as the hotel contact for travel advisors and consortia partners; confirm bookings and amenities; maintain agency contacts and preferences; and reconcile, submit, track, and resolve travel-agent commissions.
  • Maintain SLH and agency reporting, including production by agency and consortia, and share results with the General Manager and Corporate Director of Sales.
  • Coordinate group blocks, rooming lists, cut-off dates, rate codes, routing, and billing with front office and reservations; audit rooming lists against contracts and pickup.
  • Maintain accurate group blocks, reservations, rates, and function space in the PMS, Delphi, and Versa; oversee group billing accuracy and resolve discrepancies with accounting.
  • Maintain the In-House Events Calendar and group resume, and block space to protect confirmed business.
  • Represent The Bower and SLH standards, build cross-department relationships, and support guest inquiries, special requests, and event setup during peak periods.
  • Help improve sales processes, templates, and tools; remain familiar with Azul Hospitality Group policies and benefits; enforce hotel safety standards and report hazards; and perform other duties as assigned.
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