Sales Enablement Program Director

EMARKETER•New York, NY

7d•$140,000 - $150,000•Hybrid

About The Position

EMARKETER is seeking a proactive and detail-oriented Sales Enablement Program Director to join their Subscription Sales team. This role will lead and deliver core enablement programs for go-to-market teams, focusing on New Sales Onboarding, Product Training, Sales Coaching, and Sales Tools & Systems Education. The Director will work cross-functionally to ensure the sales organization is well-trained and equipped throughout the buyer journey. Key responsibilities include driving programmatic onboarding, developing coaching frameworks, rolling out product training, and supporting reps in mastering sales systems and tools. The position reports to the CRO and is a hybrid role based in the New York City office.

Requirements

7+ years of experience in sales enablement, sales operations, sales programs, or closely related go-to-market roles, including experience having established or scaled a sales enablement function.
Hands-on expertise managing onboarding and enablement initiatives for B2B sales organizations
Familiarity with key sales tools such as Salesforce, SalesLoft, Gong, Clay, UserGems, and other sales tech platforms
Confident facilitating both live and asynchronous training sessions, with experience coaching individual contributors and frontline managers
Strong project management and communication skills, with the ability to coordinate across multiple teams and workstreams
A passion for building scalable, measurable, and engaging enablement experiences
Familiarity with sales methodologies such as MEDDPICC.
Exposure to instructional design, adult learning theory, or learning technology platforms (e.g., Litmos or other LMS tools).
Applicants must be authorized to work in the United States without the need for visa sponsorship, now or in the future.
Candidates must be within commuting distance of our New York City office.

Nice To Haves

An Execution-Oriented Builder who brings structure and operational rigor to onboarding, training, and coaching initiatives that drive measurable impact.
A Collaborative and Cross-Functional Partner who works effectively with Sales, Product Marketing, HR, and RevOps to align enablement programs with business goals.
A Skilled Facilitator and Coach who is confident leading both live and asynchronous learning experiences, from onboarding to product launches to objection handling workshops.
Fluent in Sales Tech who is well-versed in Salesforce, SalesLoft, 6sense, UserGems, and other enablement tools, and can drive platform adoption and usage best practices.
Analytically Driven who uses performance data to identify enablement gaps and tailor coaching and training content accordingly.
Passionate About Enablement who is energized by helping sales teams grow and succeed through scalable, engaging learning experiences.

Responsibilities

Build a Professional Sales Enablement Function: Establish a full-cycle sales enablement function that supports the sales team and contributes to revenue growth.
New Sales Onboarding: Own and continuously improve the onboarding experience for new sales reps, delivering structured, milestone-based learning paths that drive early engagement and fast ramp-up.
Product & GTM Training: Coordinate with Product, Marketing, and Sales Leadership to plan and facilitate enablement sessions tied to launches, messaging shifts, and GTM priorities. Create supporting materials like guides, decks, and certification frameworks.
Sales Coaching & Reinforcement: Partner with sales managers to develop coaching programs that reinforce sales methodology, talk tracks, objection handling, and pipeline generation. Use rep performance data to identify coaching needs and evolve programs.
Tools & Systems Training: Deliver hands-on training and ongoing support for platforms such as Salesforce, SalesLoft, EWA, 6sense, and UserGems. Champion adoption by serving as a liaison between Revenue Operations and sellers.

Benefits

$140,000 - $150,000 base salary (dependent on skills, experience, and competencies)
On-Target Earnings
Unlimited PTO
10 paid holidays
16 weeks of parental leave
Comprehensive medical, dental, and vision insurance plans
Matched and vested 401(k) plan
Access to resources for financial planning
Access to resources for family planning
Access to resources for mental health
Employee Assistance Programs (EAP)
Commuter benefits
Phone reimbursement
Gym membership discounts