Sales Enablement Manager

Greif • Grand Rapids, DE

1d • $108,900 - $185,500 • Remote

About The Position

Responsible to develop processes and execute on initiatives that improve the effectiveness of Greif’s selling organization. This includes managing the CRM platform (adoption, training, enhancements) and partnering with commercial and marketing functions to provide tools to accelerate the impact of our commercial team.

Requirements

• Bachelor’s degree in Business or related field.
• 5+ years’ experience in sales enablement, revenue-facing roles, sales training, or sales support, and a demonstrated knowledge of best practices, methodologies, and technologies in each of these areas.
• Self-starter, process-driven and innovative
• Demonstrated project management skills
• Strong understanding of the buyers’ journey
• Experience with ERP, PowerBI, & CRM systems
• Excellent written and oral communication skills.
• Able to drive change & influence decisions often through collaboration in cross-functional teams
• Excellent communication skills, particularly in English (speaking and writing)

Nice To Haves

• MBA is a plus
• The ideal candidate will have experience in executing change management initiatives with established approaches.

Responsibilities

• Own end-to-end performance and strategic evolution of Greif’s CRM platform to drive commercial excellence.
• Increase CRM adoption, data integrity, and pipeline visibility to enable disciplined opportunity management.
• Lead CRM expansion into new product segments and geographies to support growth initiatives.
• Partner with IT to continuously enhance CRM functionality aligned with sales strategy, pricing discipline, and customer segmentation priorities.
• Ensure accurate account ownership, customer setup governance, and reporting integrity.
• Define, track, and continuously improve core commercial KPIs aligned to Good to Great objectives, including: Win rate improvement, Quota attainment, Sales cycle reduction, Funnel conversion rates, Margin realization, Cross-sell / upsell performance
• Maintain & report on management dashboards and insights to inform commercial leadership decision-making.
• Identify performance gaps and lead action planning to improve results across regions and segments.
• Lead cross-functional initiatives to streamline and standardize sales processes across regions.
• Implement scalable best practices in opportunity management, account planning, and value-based selling.
• Facilitate the enterprise Account Planning process to strengthen strategic customer penetration and retention.
• Embed a continuous improvement mindset within the commercial organization.
• Design and deliver structured sales enablement programs in partnership with Human Resources.
• Build capabilities in: Value-based selling, Strategic account management, Product knowledge & solution positioning
• Lead onboarding programs for new sales hires.
• Ensure field readiness for new product launches and innovations (training, value messaging, competitive positioning, sell sheets).
• Monitor and analyze funnel health by stage, region, product, and customer segment.
• Identify risks and opportunities to improve pipeline velocity and forecast reliability.
• Provide regular commercial performance insights to executive and regional leadership.
• Ensure commercial tools and reporting support strategic growth initiatives and margin expansion goals by partnering with enabling functions such as: IT (CRM optimization & automation), Business Analytics (reporting & insights), Product Management (innovation readiness), Marketing (value messaging & campaigns), Finance (margin performance)
• Partner with Marketing and regional commercial leaders to design and operationalize a structured New Logo acquisition strategy aligned to priority industries, segments, and geographies.
• Establish and govern standardized lead management processes (capture, qualification, routing, response time SLAs, follow-up cadence).
• Drive CRM-enabled visibility into: Lead conversion rates (MQL → SQL → Opportunity → Closed Won), Speed-to-contact, Pipeline contribution from new accounts, Cost of acquisition (in partnership with Finance/Marketing)
• Implement disciplined follow-up protocols and accountability mechanisms to improve lead conversion and reduce leakage.
• Enable sales teams with messaging, targeting insights, and outreach tools to penetrate high-value prospects.
• Track and communicate New Logo performance metrics to commercial leadership and recommend corrective actions where needed.
• Identify best practices across regions and scale successful acquisition models enterprise-wide.
• Perform other duties as assigned

Benefits

• Greif offers a comprehensive benefits package, including medical, dental, paid time off, and other competitive benefits which are available for eligible colleagues effective day one.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees