Sales Enablement Manager

Laurel•New York, NY

1d•$185,000 - $210,000•Remote

About The Position

Laurel is seeking a founding Sales Enablement Manager to join their growing team. This role reports directly to the Head of Business Development & Sales Enablement and will be the first dedicated hire focused on enhancing the sales team's effectiveness. The ideal candidate will be responsible for building enablement programs, owning content creation, and staying closely connected to the sales field to ensure program success. The sales team consists of over 30 representatives and is expanding. This position requires someone who can establish the enablement system, implement rigorous programs, and scale these efforts as the team grows, ensuring practical application rather than just theoretical frameworks. A key trait for this role is curiosity, with a deep desire to understand the product, the buyer, and the industry to effectively coach sales representatives, even on challenging deals. The role involves collaborating with product, engineering, and customer-facing teams to gain a comprehensive understanding of the product and customer motivations. Responsibilities include content development, training facilitation, coaching, and direct field engagement through call observation, feedback, and workshops, with a genuine focus on individual representative improvement.

Requirements

5+ years in sales enablement, sales training, or a closely adjacent GTM role at a B2B SaaS company; or 3+ years of sales enablement experience with 2+ years of direct selling experience
Has built or meaningfully rebuilt an enablement program, not just maintained inherited content
Has directly coached sellers one-on-one, not just built content for them
Strong verbal and written communicator who can author pitch decks, talk tracks, and training materials that reps actually use
Expert at project + program management with strong stakeholder management skills
Skilled facilitator comfortable running workshops, certifications, and internal training sessions
Comfortable in fast-moving environments where the product and GTM strategy shift frequently
Scrappy and execution-oriented: high ownership, low ego, willing to be in the weeds

Nice To Haves

2+ years of direct selling experience in SaaS
Experience in a high-growth B2B SaaS environment with a technical or AI-adjacent product
Familiarity with enterprise sales cycles involving multiple stakeholders, legal review, and security assessments
Has designed and run a certification program with evaluation criteria
Skilled at enabling sellers to be credible with skeptical, detail-oriented buyers
Experience enabling both new logo and expansion/renewal motions simultaneously
Comfortable using pipeline analysis, win/loss data, and conversion metrics to prioritize enablement work

Responsibilities

Own and continuously improve the new hire ramp program across Business Development, Sales, and Customer Success.
Build and maintain a library of pitch decks, talk tracks, demo flows, and playbooks across buyer personas and use cases.
Design and run a rigorous certification program with rubrics, scoring, and follow-through for reps who do not pass.
Sit in on calls, debrief with sellers, and run small group workshops to provide coaching.
Translate new features, roadmap updates, and competitive moves into crisp seller briefs.
Build a cadence of enablement activities such as win/loss reviews, deal storytelling sessions, rep spotlights, and peer learning.
Work closely with Product Marketing, RevOps, and Sales leadership to connect pipeline data, win/loss patterns, and field signals to enablement priorities.
Act as the voice of the field back to the business.