Sales Director, Buy-side

9fin•New York, NY

5d•$190,000 - $226,000•Hybrid

About The Position

9fin is seeking a Sales Director to lead its US buy-side sales organization. The buy-side client segment includes hedge funds, asset managers, private credit and direct lending funds, CLO managers, insurers, and other institutional credit investors. This is a new-business leadership role focused on winning clients across a mix of account sizes, from Tier 1 institutions to Tier 2 and Tier 3 clients. The role manages a team of six Account Executives. A separate AM Director leads the Account Managers responsible for existing clients, and the Sales Director partners with that leader on handovers, renewals, and expansion. Reporting to the CRO, this hands-on leadership role combines coaching with disciplined pipeline and forecast management. The Sales Director is accountable for the team’s performance against its number and for building a repeatable operating rhythm across the segment. The role requires three days in 9fin’s New York City office. 9fin is an AI platform for global debt markets, centralizing credit data, analysis, and workflows. The company serves more than 300 institutions worldwide and is expanding rapidly in the US.

Requirements

At least 5 years of experience leading sales teams; experience selling to the buy side in capital markets, fintech, data, or SaaS is preferred.
A track record of delivering new business across a mixed book of accounts, from large Tier 1 clients to high-volume smaller accounts.
Experience leading Account Executives and working with an AM Director to manage handovers between new business and account management.
Ability to own a team target and demonstrate consistent achievement against it.
Proactive coaching approach, with the ability to help a team plan ahead and address risks before forecasts slip.
Experience running disciplined pipeline reviews, forecasting, and account planning.
Ability to coach sales representatives through procurement, legal review, and senior stakeholder conversations on larger Tier 1 accounts.
Knowledge of credit and financial markets and ability to build relationships with portfolio managers, analysts, and traders at hedge funds, asset managers, and private credit firms.
Comfort with CRM tools and data-driven decision-making.
Ability to build trust across a matrixed commercial organization and partner effectively with Customer Success, Sales Engineering, Enablement, Rev Ops, and Product.
Ability to thrive in an ambitious, fast-moving environment with high expectations.

Nice To Haves

Experience selling to the buy side in capital markets, fintech, data, or SaaS.
Salesforce experience.

Responsibilities

Lead the US buy-side Account Executive team to deliver consistent, forecastable new business quarter over quarter.
Own new business and expansion for the segment, and work with the AM Director to ensure each account has a renewal plan well ahead of its renewal date.
Coach and manage Account Executives through weekly pipeline and forecast reviews, and partner with the AM Director on the Account Manager team.
Set coverage models and prioritize accounts across client types and Tiers 1, 2, and 3.
Establish an operating cadence for the segment, including book and territory planning, account plans, Account Executive-to-Account Manager handovers, and a shared methodology.
Recruit, onboard, and develop the team, including training on demos, qualification, forecasting methodology, usage analysis, and client reviews.
Manage performance through structured reviews, goal setting, and development plans.
Partner with Customer Success, Sales Engineering, Enablement, Rev Ops, Marketing, and Product to remove barriers to growth and bring buy-side client feedback into the product roadmap.
Work with the Head of Sales and EMEA and APAC sales leaders to maintain consistency in global handovers, tiering, and territories.
Maintain accurate CRM records and forecasts, and use data to coach and make decisions.