Sales Director

Coric Industries LLC•Columbus, OH

36d•$125,000 - $150,000•Hybrid

About The Position

Coric designs, distributes, and supports material handling equipment and solutions — forklifts, racking and storage systems, and warehouse automation — for customers across manufacturing, distribution, and logistics. As Coric expands its branch and distribution network, we're looking for a Director of Sales to drive Product Sales growth across the Midwest region.

Requirements

Bachelor's Degree from a 4-year University
Proven Success in Field Sales (1-3 years) and/or B2B Sales (1-3 years)
Experience Building & Managing a Team (3+ years)
Prior Experience in Sales Leadership
Prior Experience in Material Handling Industry
Excellent Communication & Negotiation Skills
Strong Interpersonal, Organizational and Team-Building Skills
Analytical Mindset
Ability to Travel to Support Team & Clients

Responsibilities

Develop and Implement Regional Strategy – Work with senior leadership to create and execute a comprehensive sales strategy aligning with overall company objectives.
Set Quarterly Sales Goals & Quotas for Field Sales Managers and Sellers – Establish clear, measurable objectives for each Salesperson and their respective territories.
Stay up-to-date on market trends, market share, regional competitors, and customer needs to make data driven decisions. Identify opportunities for cross-selling (across pallet rack, conveyor, automation, docks and doors and forklifts) within your region and across your teams.
Work with senior leadership to establish annual budget for the region and manage allocation of resources, ensuring overall profitability.
Lead recruitment efforts and hiring of approved new Field Salespeople and Field Sales Managers to support the growth of the region.
Educate your team on products, CRM, sales processes and best practices held by the company. Implement Training Program in coordination with Key OEMs for the Region.
Monitor and report out on Key Performance Indicators (KPIs) via CRM for each Salesperson and Sales Manager, including but not limited to: Calls, Appointments, Quote Activity, Order Intake, Revenue, Gross Profit, Market Share and YoY Growth.
Collaborate with Strategic OEMs and drive customer relationships for the Region in tandem with Regional Operations Director (your Aftermarket peer).
Identify Opportunities for Cross-Collaboration of multiple business functions within the organization to promote overall growth for the region.