Sales Director

Sovrn • New York, NY

5d • $150,000 - $170,000 • Onsite

About The Position

Sovrn is a software and data business that helps Open Web businesses remain independent. Its Buyer Development team focuses on client success. The Sales Director will take a proactive, strategic approach to acquiring new accounts and growing existing accounts in the North American advertising market, building lasting partnerships with brands, independent agencies, and holding companies.

The role develops strategic opportunities across brands, buyers, and agencies, including video, desktop, CTV, and in-app channels. It involves leading client and executive relationships, managing pipeline and revenue forecasts, coordinating cross-functional teams, and designing customized solutions using Sovrn's media, commerce, and data products. The Sales Director will also lead a managed trading solution for SME brands, with a focus on performance through a programmatic service partner.

Sovrn offices are located in Boulder, Colorado, and New York, New York. For employees located near an office, working in person is the default, with flexibility when focused work or life circumstances call for it. The annual base salary in New York is $150,000 to $170,000. The role may also be eligible for bonus opportunities, commission earnings, and/or equity awards, subject to applicable plan terms. Benefits are available to eligible employees.

Requirements

• At least 5 years of experience working in adtech, including selling to and building relationships with advertisers, agencies, and buyers.
• At least 2 years of experience in programmatic ad sales and familiarity with SSPs, DSPs, trading desks, and DMPs.
• Strong sales-hunting skills and ability to leverage existing advertiser and buyer contacts to build a substantial book of business.
• Experience managing the end-to-end sales cycle, from prospecting and qualifying leads through closing new business.
• Understanding of campaign planning and buying.
• Familiarity with how systems work with RTB, including open auctions and private marketplaces.
• Ability to lead senior executive conversations internally and externally.
• Ability to translate strategic goals into detailed plans and actionable objectives, and to write a comprehensive business strategy.
• Ability to clearly articulate technical solutions to prospects and clients during the sales process.
• Excellent written and oral communication and presentation skills, including the ability to communicate with sales teams, executives, and clients.
• Proven tenacity in a new-business environment and ability to navigate obstacles and objections effectively and professionally.
• Willingness and ability to travel 25–30% for client meetings, local events, and networking opportunities.
• Ability to demonstrate accountability, adapt to changing business priorities, and collaborate effectively across teams.

Responsibilities

• Identify strategic opportunities within brands, buyers, and agencies across video, desktop, CTV, and in-app channels through new activations, curated deals, and auction packages.
• Serve as a vocal leader and subject matter expert for global engagement with brands, agencies, and trading desks.
• Manage individual relationship targets and expand senior-level relationships within brands and agencies.
• Own the weekly pipeline and revenue forecast for global and regional opportunities.
• Coordinate an internal cross-functional team and serve as the main contact for global executives.
• Partner with client executives to understand strategic needs and deliver solutions that meet advertising and broader business needs.
• Develop customized client solutions using Sovrn's media, commerce, and data products.
• Collaborate with the manager and account team to evaluate strategic opportunities, review potential strategies, and deliver solutions.
• Work closely with Supply and Demand teams, US and UK GTM teams, Solution Engineers, and Marketing.
• Use Salesforce and Excel to manage sales activities.
• Ensure appropriate resources are prioritized and allocated to each client opportunity.
• Construct and present regular QBRs with strategic analysis, insights, and reporting on MR spend, technology requirements, and the competitive landscape.
• Lead a managed trading solution for SME brands, focusing on performance via a programmatic service partner.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Paid holidays
• Flexible paid time off
• Paid medical leave
• Paid parental leave
• Short- and long-term disability coverage
• Life insurance
• 401(k) plan participation with company match
• Commuter benefits
• Wellness and employee support programs
• Potential bonus opportunities, commission earnings, and/or equity awards, subject to applicable plan terms

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed