Sales Director

Sonida Senior Living • Town of Amherst, NY

2d

About The Position

The Sales Director at The Amberleigh, a Sonida Senior Living community in Williamsville, NY, is the primary driver of community occupancy growth. The role builds relationships with prospective residents, families, referral partners, and professional networks, guiding prospects through the decision-making process and helping them find an appropriate senior living solution. The position suits a motivated sales professional who enjoys relationship-focused work and supporting older adults as they transition into a senior living community.

Requirements

• At least 3 years of proven sales experience with a history of meeting or exceeding goals.
• Strong relationship-building, communication, and customer service skills.
• Valid driver's license and reliable transportation for local networking and outreach activities.
• High school diploma or equivalent.

Nice To Haves

• Bachelor's degree or college coursework.
• Senior living, healthcare, hospitality, real estate, or consultative sales experience.
• Experience using CRM systems and tracking sales performance metrics.

Responsibilities

• Drive occupancy growth and achieve community sales and move-in goals.
• Manage and nurture leads through the sales process from inquiry to move-in.
• Conduct community tours and provide personalized consultations.
• Build relationships with prospective residents, families, referral sources, and local community partners.
• Develop and execute strategic marketing and outreach plans.
• Maintain knowledge of community services, pricing, and competitive market trends.
• Address questions and overcome objections by demonstrating the value of community living.
• Collaborate with community leadership to ensure a seamless move-in experience.
• Maintain accurate lead management and sales activity documentation.
• Support the Executive Director in achieving occupancy, revenue, and census goals.

Benefits

• Competitive base salary starting at $65,000.
• Uncapped sales incentive program.
• Medical, dental, vision, life, and disability insurance.
• 401(k) with company match opportunities.
• Generous paid time off.
• Paid training and onboarding.
• Professional development and educational support.
• Employee Assistance Program (EAP).
• Flexible Spending Accounts (FSA).
• Dependent Care Savings Accounts.
• Team Member referral bonuses.
• Resident referral bonus opportunities.
• Career advancement opportunities within a growing senior living organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: High school or GED