Sales Director, Assisted Living

Benchmark Senior Living•North Attleborough, MA

4d•$70,000 - $75,000

About The Position

Benchmark Senior Living is seeking a sales professional to drive occupancy at an assisted living community through prospect-centered selling. The role focuses on building meaningful relationships with potential residents, their families, and professional partners rather than relying on transactional sales tactics or promotion-driven urgency. The Sales Director is expected to understand and communicate the community’s services and competitive position, while providing diligent, empathetic support throughout the sales process. The position offers a base salary of $70,000–$75,000 plus competitive commission and follows a Tuesday–Saturday or Sunday–Thursday schedule.

Requirements

Bachelor’s degree from an accredited college or university.
3–5 years of proven sales experience, preferably in assisted living.
Proficiency with Microsoft Office applications, such as Word, Excel, and Outlook.
A driver’s license, insurance, and a reliable vehicle.
Ability to speak intelligently about the company’s services.
Empathetic, diligent, and committed active listener with excellent verbal, written, and interpersonal communication skills.

Nice To Haves

Sales experience in assisted living.

Responsibilities

Support prospects throughout the sales process.
Build and manage detailed prospect and professional profiles in the database.
Generate and maintain the sales pipeline.
Develop a comprehensive understanding of the community’s competitive market landscape.
Research and/or visit competitors’ facilities.
Articulate the Benchmark Difference.
Cultivate and manage reciprocal professional relationships throughout the marketplace.