The Director of Sales will be responsible for meeting and exceeding group booking goals, increasing average daily rate and occupancy growth, growing market share on an annual basis, revenue maximization, expense control, sales and/or events department oversight, and maintaining client relationships and networking. This role requires proactive development of quantifiable action plans, site inspections, and strategic planning to achieve optimal occupancy and ADR growth. The Director of Sales will also coordinate with revenue and pricing teams to build pipelines for key dates and soft periods, secure new business, and maximize total revenues while controlling expenses to meet hotel profitability objectives. Oversight of the hotel sales function, including sales, follow-up, and sales administration, is crucial. This includes generating proposals, writing contracts, and customer correspondence, as well as overseeing event management for group bookings to ensure a seamless on-property experience with friendly service. Maintaining strong professional and active relationships with clients, third-party meeting planners, referral sites, and other key lead generators is essential. The role also involves maintaining strong visibility in the local community and industry organizations by positively representing the hotel at site visits, trade shows, and sales calls, and attending required meetings and functions, even outside typical office hours.
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Job Type
Full-time
Career Level
Manager
Education Level
Associate degree