Sales Director, US

ASSA ABLOY • Orlando, FL

6h • Hybrid

About The Position

ASSA ABLOY Global Solutions is part of the ASSA ABLOY Group, the global leader in access solutions. Traka Americas, part of Global Solutions, is the manufacturer of one of the world's first electronic key management systems and a global leader in innovative technology for sophisticated, intelligent key management systems and locker solutions. Traka operates in various markets including Healthcare, Education, Commercial Enterprise, Critical Infrastructure, Government, and Hospitality & Gaming. Traka products and solutions secure, manage, and audit keys and equipment. As Sales Director for the U.S. region, you will lead a team of Regional Sales Managers, driving strategic territory plans, strengthening customer and partner relationships, and collaborating with Marketing, Engineering, and Operations to deliver integrated Traka solutions. A key focus is building scalable systems to expand market reach and maximize growth. This role reports to the VP of Sales & Business Development and leads a team of 7 Regional Sales Managers. You will coach and develop the sales team, engage with customers, and support the creation of proposals. You will collaborate cross-functionally to optimize customer experience, align team activity to build pipeline, and improve CRM environment. You will also provide customer insights to Product Management and Engineering, acting as a voice of the customer. Your technical sales acumen and industry expertise will position you as a trusted advisor. This is a customer-facing leadership role requiring professionalism, communication, and collaboration, fostering a performance culture focused on growth and customer outcomes.

Requirements

• 10+ years of experience in security technology, access control, or related technical sales environment.
• 5+ years of sales leadership experience, with a proven ability to lead teams and manage sales operations effectively.
• Demonstrated success coaching and developing individuals to achieve high performance and professional growth.
• Strong track record of meeting or exceeding revenue targets in a technical, project-based sales environment.
• Deep technical acumen with the ability to confidently position and demonstrate integrated hardware and software solutions.
• Proven experience in B2B solution selling, sales engineering, or security system design.
• Exceptional interpersonal and leadership skills, with a high degree of integrity, humility, and emotional intelligence.
• Strong ability to build and sustain long-term relationships with end users, partners, and key stakeholders.
• Proficiency with Salesforce or similar CRM platforms, with a disciplined approach to pipeline and opportunity management.
• Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word) for analysis, reporting, and presentations.
• Highly organized and self-directed, with strong prioritization and time management capabilities in a fast-paced environment.
• Normal, corrective vision range; ability to see color and to distinguish letters, numbers and symbols.
• Frequently required to sit, stand, walk, talk, hear, bend and reach.
• Ability to work with graphic display units, touchscreens, etc.
• Ability to lift, roll and carry demo equipment up to 50 lbs during travels - plane, vehicle, etc
• Ability to travel and sit on a plane or car for extended hours

Responsibilities

• Lead, coach, and develop a team of U.S. Regional Sales Managers, fostering a high-performance, accountable, and collaborative sales culture.
• Define and execute strategic growth plans across key U.S. segments including government, education, healthcare, data centers, and enterprise accounts.
• Recruit, onboard, and develop high-caliber talent to support continued growth and territorial expansion.
• Set clear performance expectations, objectives, and KPIs, conducting regular performance reviews to drive accountability, development, and results.
• Partner with your team on complex, consultative opportunities — shaping solution design, pricing, and commercial models to win and deliver long-term value.
• Partner with Sales Engineering and Operations to ensure solutions are well-scoped, proposals are compelling, and delivery meets customer expectations.
• Collaborate with Account Management to drive expansion within existing accounts, developing strategies for upsell, cross-sell, and service/maintenance programs that maximize customer lifetime value.
• Drive disciplined pipeline management through regular deal reviews and accurate forecasting within Salesforce CRM.
• Build and maintain a strong, balanced pipeline with a focus on high-quality opportunities, progression, and conversion.
• Collaborate with Sales Operations and Business Systems teams to continuously improve sales processes, pipeline structure, and forecasting rigor.
• Develop and embed systems and best practices through scalable sales playbooks, training programs, and coaching frameworks that enable consistent execution and elevate team performance.
• Act as the voice of the customer, providing insights and feedback to Product Management and Engineering to support innovation and differentiation.
• Build strong internal partnerships across ASSA ABLOY to drive cross-selling, share best practices, and unlock incremental growth opportunities.
• Expand strategic partnerships with system integrators and OEMs to unlock new growth opportunities.
• Work closely with Marketing to design targeted campaigns, strengthen sales enablement, and generate demand in priority sectors.
• Represent Traka at industry events, trade shows, and customer forums to strengthen brand presence and thought leadership.
• Deliver impactful presentations, demonstrations, and consultative engagements that clearly articulate and reinforce Traka’s value.
• Maintain strong market, industry, and product knowledge to identify emerging trends and opportunities.
• Manage T&E against an assigned budget.
• Travel regularly to support team success, customer engagement, and business growth across the U.S. Estimated travel expectation should be confirmed based on business needs. Estimated travel up to 50%

Benefits

• 15 days PTO in addition to federal holidays
• Health insurance
• Dental insurance
• Vision insurance
• 401k option
• Company credit card for business travel expenses (per travel and expense policy)
• Laptop
• Cell phone (for company use)
• Modern office work environment with free drinks and snacks
• Opportunity to see the continental USA and other parts of the world

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed