Sales Director / Lead Community Living Advisor

The Enclave at Anthem Senior Living•Anthem, AZ

About The Position

The Sales Director / Lead Community Living Advisor develops and executes the community’s sales strategy to drive sustainable occupancy growth, optimize revenue performance, and foster long-term occupancy stability. The role builds relationships with referral sources, professional partners, and local influencers while generating qualified prospects, converting opportunities, and maintaining a healthy future-demand pipeline. Expected potential incentive compensation is $4,500 per month or more.

Requirements

High school diploma or equivalent is required.
Proficiency in Microsoft Office Suite and CRM platforms, including the ability to accurately document, manage, and analyze sales activities and prospect information.
Self-motivated, organized, and professional.
Able to work independently and solve problems.
Strong communication skills and ability to work with potential residents, current residents, placement agencies, and team members.
Strong understanding of sales process management, lead nurturing, follow-up strategies, conversion metrics, and CRM systems.
Customer-service focus and a genuine passion for serving older adults and enhancing the quality of life for residents and their families.
Professional appearance, demeanor, and conduct consistent with positively representing the community and organization.

Nice To Haves

Bachelor’s degree or commensurate experience.
Sales experience in senior living.

Responsibilities

Develop and execute a comprehensive sales strategy that drives sustainable occupancy growth, optimizes revenue, and maintains a healthy pipeline of qualified prospects through effective lead management and conversion.
Cultivate strategic relationships with referral partners, healthcare professionals, placement agencies, and community organizations to expand market presence, generate qualified referrals, and increase brand awareness.
Lead the sales process from inquiry through move-in, delivering an exceptional customer experience and partnering with Operations on apartment readiness, documentation completion, and seamless resident transitions.
Analyze sales performance, occupancy trends, competitive activity, and market data to identify opportunities, refine sales strategies, improve conversion outcomes, and support long-term occupancy stability.
Maintain a consistently tour-ready community and accurate sales systems, ensuring the physical environment reflects Spectrum’s brand standards and CRM data, forecasting, and sales reporting remain accurate.