Sales Director, Demand

Liftoff

2d•$180,000 - $265,000•Remote

About The Position

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand. Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence. We’re seeking a highly motivated Sales Director to drive new logo acquisition for the Liftoff Demand team. In this role, you’ll be responsible for identifying, engaging, and closing high-value opportunities with some of the largest brands across both gaming and non-gaming verticals. This is a high-impact, quota-carrying role ideal for a self-starter who thrives in a fast-paced, data-driven environment and is passionate about helping performance marketers scale through programmatic app advertising.

Requirements

8+ years of experience in digital marketing or programmatic sales with demonstrated experience closing complex, multi-stakeholder deals (preferably mid-market to enterprise); strong preference for candidates with a background in mobile app advertising.
A well-established network of decision-makers at top brands and agencies, with a proven ability to open doors and drive revenue.
Outstanding presentation, communication, and negotiation skills, with the ability to tailor messaging to diverse stakeholders.
A strategic and consultative sales approach grounded in data, with a focus on building long-term, value-driven partnerships.
Deep understanding of the mobile advertising ecosystem and the confidence to serve as a subject matter expert on Liftoff’s solutions.
Highly self-motivated and resourceful, capable of operating independently while collaborating effectively within a team environment.
Relentlessly driven and professionally persistent - able to overcome objections, navigate complex sales cycles, and turn a “no” into a “yes”.

Responsibilities

Own and manage the entire sales lifecycle - from outbound prospecting and inbound lead qualification to proposal development, contract negotiation, and initial campaign execution.
Lead client engagement following contract execution, overseeing campaign activation, and providing strategic guidance on performance and optimizations.
Collaborate closely with cross-functional teams (Performance Strategy, Sales Engineering, Finance, Legal, Product Marketing) to ensure seamless onboarding and long-term client success.
Maintain deep expertise in mobile advertising trends, competitive landscape, and Liftoff’s evolving product offerings to position solutions effectively.
Represent Liftoff at key industry events, conferences, and networking opportunities to drive visibility and pipeline growth.
Maintain a disciplined approach to pipeline management, leveraging CRM tools for accurate forecasting and performance tracking.
Consistently exceed quarterly revenue targets through strategic account acquisition and strong client relationship management.