Director, Demand Generation

Recorded Future•Boston, MA

22h•Hybrid

About The Position

Recorded Future is the world's largest threat intelligence company, serving enterprise security teams and government agencies globally. The marketing organization is structured around pipeline accountability across demand generation, field marketing, and partner marketing. The Director of Demand Generation will own the inbound and digital pipeline motion across global markets, reporting to the SVP of Marketing and accountable for marketing-sourced pipeline contribution against quarterly and annual targets. This role requires working from the Recorded Future office in Boston, MA at least 3 days per week.

Requirements

Ten or more years of B2B marketing experience, with five or more years leading demand generation functions
Demonstrated track record of owning and hitting a marketing-sourced pipeline number
Experience building and running enterprise ABM programs with sales as a co-owner
Experience running demand generation across global markets
Experience owning and managing a demand generation budget, including forecasting and performance-based reallocation
Proficiency with Marketo, Salesforce, and at least one ABM platform
Fluency applying AI to marketing workflows, including campaign optimization, content operations, personalization, and reporting at scale
Strong analytical skills with a data-driven approach to campaign optimization and budget allocation

Nice To Haves

Cybersecurity or technical enterprise B2B background strongly preferred

Responsibilities

Own global demand generation strategy and execution across the full portfolio: campaigns, paid media, ABM, email and nurture, webinars, free tools, SEO and GEO, blog, content calendar, and inbound routing
Carry, track, and report on a marketing-sourced pipeline number to senior leadership, with visibility into cost per MQL, cost per opportunity, and pipeline percentage
Lead a team spanning campaigns, ABM, content, and lifecycle marketing, with regional alignment to dedicated marketing leads across global geos
Build and scale enterprise ABM programs in close partnership with sales, targeting strategic accounts across key verticals
Own lead definitions, inbound routing logic, and funnel stage accountability in partnership with sales and revenue operations, driving alignment through shared metrics and regular reporting cadences
Drive SEO, GEO, and website conversion rate optimization in partnership with marketing operations to grow organic pipeline and improve funnel performance
Oversee the blog, content calendar, and free tools as demand generation assets, ensuring each serves pipeline goals
Own and manage the demand generation budget, including forecasting, pacing, and performance-based reallocation
Run A/B testing and experimentation across campaigns, email, paid, and landing pages to drive continuous funnel improvement
Collaborate cross-functionally with product marketing, brand, and field marketing, and manage agency and vendor relationships to ensure aligned execution