Sales Development Representative – Digital Commerce

Columbus•Minneapolis, MN

3d•Remote

About The Position

Columbus is seeking a Sales Development Representative for Digital Commerce to build net-new sales pipeline by identifying target accounts and contacts, sourcing and enriching prospect lists within a defined ideal customer profile, and conducting outreach using tested cadences. The role partners with account executives to advance opportunities and works with marketing, sales executives, partners, and subject matter experts to plan and execute strategic and tactical business development activities. The position emphasizes marketing-response follow-up, lead qualification and nurturing, and phone-based prospecting. It is a remote opportunity that may be based anywhere in the United States. The representative researches prospects, conducts initial discovery to identify business challenges and relevant Columbus services, and manages prospect relationships through the sales funnel. Once ramped, the role is expected to qualify 8–10 confirmed meetings per month. A qualifying meeting is a meeting lasting more than 15 minutes with a Director-level-or-above contact in operations, digital, finance, or IT at a target account; no-shows and bad-fit meetings do not count.

Requirements

At least 3 years of experience as an SDR or BDR in B2B technology or professional services.
Knowledge of technology products and services, lead data, and CRM systems.
Experience building relationships and gaining trust with professionals at all levels over the phone and by email.
A proven track record of booking meetings with senior stakeholders, decision-makers, and C-suite contacts.
Experience conducting outbound prospecting through calls, email, LinkedIn, and other channels.
Ability to demonstrate results, including reply rates, meetings booked, and quota history.
Strong communication, interpersonal, written, verbal, and presentation skills.
Technology and internet savvy, with the ability to learn software quickly.
Highly organized and self-directed, with strong prioritization skills and the ability to interact effectively across levels of management and with other employees.
Enthusiasm, strong work ethic, and self-motivation; adaptability, professionalism, courtesy, and ability to work independently or as part of a team.
Ability to handle a fast-paced environment and challenging workload.
Strong understanding of B2B sales processes, lead-generation methodologies, and sales-funnel management.
Knowledge of Microsoft Office tools such as Word, Excel, and Outlook.

Nice To Haves

Experience in digital consultancy or prior experience selling DXP, CMS, ecommerce, PIM, or experimentation solutions.
Past experience working with sales and marketing systems, especially Microsoft CRM and HubSpot.
Experience in digital commerce, including e-commerce solutions, industry trends, customer challenges, and how digital commerce technology supports business growth.
Experience with solution selling in a consultative environment.
Hands-on experience with outbound sales techniques.
Experience with DXP and digital commerce services or software sales.

Responsibilities

Research new business prospects and source relevant contact and company data.
Prospect through outbound calls, emails, LinkedIn outreach, and networking or industry events to build a pipeline of sales-qualified leads and meetings.
Collaborate with internal and partner marketing and sales teams on co-marketing and co-business-development initiatives.
Maintain a library of sales collateral, such as case studies and articles, for use in prospect communications.
Stay current on trends and pain points in digital marketing and ecommerce.
Conduct initial discovery calls to uncover prospect pain points and identify Columbus services that may address them.
Nurture and manage prospect relationships to drive conversion through the sales funnel.
Maintain and update the CRM system.
Create weekly and monthly reports for the Head of Sales.
Qualify 8–10 confirmed meetings per month once ramped, meeting the stated role-specific criteria.