Sales Development Representative – Digital Commerce

Columbus•Minneapolis, MN

7h•Remote

About The Position

Columbus is seeking a Sales Development Representative for Digital Commerce to cultivate opportunities and build net-new sales pipeline. The role sources and enriches target accounts and contacts within a defined ideal customer profile, uses prospecting tools and tested outreach cadences to turn prospects into meetings, and partners with account executives to help convert opportunities into sales. The representative works with Columbus’s marketing team, sales executives, subject matter experts, and partner teams to plan and execute strategic and tactical business development activities. The position emphasizes marketing-response follow-up, lead qualification and nurturing, new-business prospecting, and phone-based outreach. It is a remote opportunity that can be based anywhere in the United States. The role includes researching and contacting prospects, conducting initial discovery, managing prospect relationships through the sales funnel, keeping CRM records current, maintaining sales collateral, tracking digital marketing and ecommerce trends, and reporting to the Head of Sales. Once ramped, the representative is expected to qualify 8–10 confirmed meetings per month, meeting the posting’s stated criteria for seniority, target account, and meeting length.

Requirements

At least 3 years of experience as an SDR or BDR in B2B technology or professional services.
Knowledge of technology products and services, lead data, and CRM systems.
Experience building relationships and gaining trust over the phone and by email with professionals at all levels.
A proven track record of booking meetings with senior stakeholders, decision makers, and C-suite contacts.
Experience conducting outbound prospecting through calls, email, LinkedIn, and other channels.
Ability to demonstrate results, including reply rates, meetings booked, and quota history.
Excellent communication and interpersonal skills; technology and internet savvy.
Ability to learn software quickly; strong organization, self-direction, and prioritization skills; and ability to interact effectively with all levels of management and employees.
Enthusiasm, a strong work ethic, and high self-motivation.
Adaptability, professionalism, courtesy, motivation, and ability to work independently and as part of a team.
Ability to handle a fast-paced environment and challenging workload, with strong written, verbal, and presentation skills.
Strong understanding of B2B sales processes, lead-generation methodologies, and sales-funnel management.
Strong written and oral communication skills.
Knowledge of Microsoft Office tools such as Word, Excel, and Outlook.

Nice To Haves

Experience in digital consultancy or selling DXP, CMS, ecommerce, PIM, or experimentation solutions.
Experience with sales and marketing systems, particularly Microsoft CRM and HubSpot.
Experience in digital commerce, including knowledge of ecommerce solutions, industry trends, customer challenges, and how digital commerce technology supports business growth.
Experience with solution selling in a consultative environment.
Hands-on experience with outbound sales techniques.
Experience with DXP and digital commerce services or software sales.

Responsibilities

Conduct desk research on new-business prospects and source relevant contact and company data.
Prospect through outbound calls, emails, LinkedIn outreach, and networking and industry events to build a pipeline of sales-qualified leads and meetings.
Work with internal and partner marketing and sales teams on co-marketing and co-business-development initiatives.
Maintain a library of sales collateral, such as case studies and articles, for prospect communications.
Keep up to date with key trends and pain points in digital marketing and ecommerce.
Conduct initial discovery calls to uncover prospect pain points and identify Columbus services that may address them.
Nurture and manage prospect relationships to drive conversion through the sales funnel.
Manage and update the CRM system.
Create weekly and monthly reports for the Head of Sales.
Qualify 8–10 confirmed meetings per month once ramped, subject to the posting’s qualification criteria.