Founding Sales Development Representative (Business Development Representative)

TierZero•San Francisco, CA

1d•Onsite

About The Position

TierZero is seeking its first Sales Development Representative (SDR) to build and scale the outbound sales engine. This role is crucial for transforming a significant market opportunity into a qualified sales pipeline. The ideal candidate will be a self-starter, comfortable building processes from scratch in an early-stage startup environment. You will work directly with the CEO to define messaging, identify target personas, and establish a repeatable pipeline creation motion. This is an opportunity to shape the future of TierZero's sales strategy and become a foundational member of the team.

Requirements

Proven self-sourcing ability with a track record of creating pipeline through independent outreach.
Cold calling experience and a willingness to actively use the phone.
Experience prospecting into technical buyers such as engineering leaders, SREs, DevOps, or platform teams.
Startup or early-stage experience, demonstrating the ability to prospect without established marketing support or brand recognition.
Genuinely curious with a desire to understand prospect pain points.
Builder mentality with a focus on iteration and treating the outbound process as a product.
Competitive drive demonstrated through relentless effort and creative problem-solving.
High agency and the ability to identify and fill gaps without direct instruction.
Technically credible and able to quickly learn technical language to build trust with engineers.

Nice To Haves

Experience prospecting in the observability, incident management, DevOps, or developer tools space.
Familiarity with tools like Datadog, PagerDuty, or Sentry.
Experience at a company where outbound was built from the ground up, rather than inherited.
Previous experience as an early SDR hire.
Familiarity with prospecting tools such as Apollo or LinkedIn Sales Navigator.

Responsibilities

Create pipeline from scratch through cold calling, cold emailing, and creative prospecting into engineering organizations at Series C+ companies.
Research target accounts, map organizational charts, and identify key entry points within engineering departments.
Build and test multi-step outbound sequences, experiment with messaging and calls-to-action, and iterate based on performance.
Utilize customer language and focus on prospect pain points rather than generic marketing terms.
Collaborate with the founding team to define and refine the Ideal Customer Profile (ICP), personas, and buying triggers.
Develop qualification frameworks to assess the value of potential meetings.
Establish key performance indicators (KPIs), dashboards, and a predictable pipeline creation process.
Document successful strategies and processes to ensure repeatability and facilitate future team growth.
Become a domain expert in observability, incident management, Kubernetes, and CI/CD to engage effectively with technical buyers.
Understand the competitive landscape and common objections.
Participate in demos and customer calls to deepen understanding of customer needs and sales dynamics.