Sales Development Representative (SDR) (f/m/x)

doinstruct

12h•Remote

About The Position

This is a cold-calling role where the phone is the primary tool. SDRs will run calls that go 15 to 30 minutes, mapping a prospect's pain, tying it to real business impact, and building a case worth someone's hour before an AE ever sees a meeting in their calendar. The goal is booking meetings that convert into deals. The role involves calling into mid-market and enterprise companies (150-5,000 employees), reaching people who didn't ask to hear from you, and turning those conversations into qualified pipeline. The company emphasizes a feedback loop to keep standards high and focuses on learning the craft of sales rather than just grinding dials. The product is described as a genuine must-have with low churn, making the SDR's job easier. The company culture values a positive working atmosphere, maximum transparency, communication at eye level, and supports personal and professional development. They embrace diversity and hire based on ability to perform the job.

Requirements

Some hands-on experience in sales or outbound customer-facing work
Ability to pick things up fast and apply feedback
Comfortable on the phone with strangers and can hold a real conversation without a script to fall back on
Fluent German
Functional English
Honesty about career aspirations (e.g., wanting to become an AE)

Nice To Haves

Years of sales experience (though not strictly required, some is needed)
Taking phone conversations seriously, not just being willing to make them

Responsibilities

Run qualification calls long enough to understand what's actually broken in a prospect's business
Build a pain chain: connect the symptom to the root cause to the cost, before handing anything to an AE
Follow up on accounts that don't pick up — and find a smarter angle when the obvious one doesn't work
Do enough research before a call that you're not learning the basics during it
Keep HubSpot accurate so your pipeline reflects reality, not optimism
Work closely with your AE so what you hand off actually lands