Sale Development Representative (SDR)

Genesee Scientific Corporation • Morrisville, NC

7d • Onsite

About The Position

The Sales Development Representative plays a critical role in developing and expanding relationships with existing customers and re-engaging inactive accounts. This role focuses on account growth, retention, and long-term customer success, working closely with Account Managers and Sales Leadership to drive sustained revenue. Success in this role requires consistent daily activity, and disciplined use of Salesforce to document and advance a qualified pipeline.

Requirements

• Bachelor's degree in business, science, or equivalent experience
• 1–3 years of experience in sales, account support, customer development, or customer-facing roles, experience in Life Sciences a plus
• Strong communication skills with the ability to engage confidently by phone — a significant portion of daily activity involves outbound calling
• Proven ability to manage multiple accounts and priorities with consistency and follow-through
• Results oriented, strong work ethic and an ability to excel within a rapidly changing and growing organization
• Proficient in Microsoft Office Suite; experience with Salesforce or CRM systems required
• Ability to thrive in a structured, activity-driven environment and hold yourself accountable to daily and weekly goals

Nice To Haves

• Enjoy owning relationships and driving account growth
• Are proactive, organized, and comfortable managing a high volume of outbound activity each day
• Can navigate customer conversations and objections
• Are curious, analytical, and solution-oriented
• Take ownership of your schedule, your numbers, and your Salesforce hygiene without being prompted
• Are comfortable using technology and data to guide decisions
• Are interested in building a long-term sales career in life sciences

Responsibilities

• Own and manage an assigned book of existing and inactive customer accounts
• Proactively engage prospects and customers through outbound calls, emails, and strategic outreach to identify, qualify, and schedule meetings for Account Managers
• Re-engage dormant accounts and identify opportunities to restore and grow spend
• Meet or exceed weekly and monthly activity targets: a minimum of 85 daily activities with at least 50% completed as outbound phone calls
• Schedule qualified meetings with prospects using the TIPS framework (Territory fit, confirmed Intent, Purchase authority visible, Solution alignment) and document all criteria in Salesforce prior to the meeting
• Complete a pre-meeting brief in Salesforce for every scheduled meeting, including TIPS confirmation, prospect's identified need, decision maker name and title, estimated spend, timeline signal, and outreach attribution
• Achieve monthly meeting targets: 20 held meetings and 17 converted (quoted) meetings per month
• Educate customers on Genesee's products, services, promotions, and value proposition
• Drive incremental revenue by engaging in discovery conversations and gaining customer commitment to participate in a future meeting with their assigned Account Manager
• Partner with Account Managers to strategize on key institutional and commercial targets
• Use Salesforce and company-approved equipment and systems to track all customer interactions, pipeline, and opportunities in real time
• Collaborate with Customer Service and Marketing to deliver a seamless customer experience
• Continue developing advanced sales skills and life science market knowledge through coaching and training

Benefits

• Training and professional growth initiatives, including comprehensive onboarding programs for new team members
• Competitive compensation packages
• 401(k) retirement savings plans
• Medical, dental, vision, life, short- and long-term disability and employee assistance programs
• Paid time off including vacation, sick and 12 holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level