Sales Development Representative – Data and AI

Columbus•Minneapolis, MN
•Remote

About The Position

Columbus is hiring a Sales Development Representative for its Data and AI team to build net-new sales pipeline by identifying target accounts and contacts, sourcing and enriching prospect lists within a defined ideal customer profile, and using trigger events and tested outreach cadences to generate meetings. The role partners with account executives, sales executives, marketing, and subject matter experts to develop opportunities and support their progression toward sales. It combines strategic and tactical business development, with emphasis on marketing-response follow-up, lead qualification and nurturing, prospecting, and phone-based outreach. This is a remote opportunity that can be based anywhere in the United States.

Requirements

  • At least 2 years of experience as an SDR or BDR in B2B technology or professional services.
  • Knowledge of technology products and services, lead data, and CRM systems.
  • Experience building relationships and gaining trust with professionals at all levels by phone and email.
  • Ability to demonstrate results, including reply rates, meetings booked, and quota history.
  • Strong communication and interpersonal skills, technology and internet savvy, and the ability to connect with prospects.
  • Ability to learn software quickly; strong organization, self-direction, prioritization, and effectiveness working with all levels of management and employees.
  • Enthusiasm, a strong work ethic, and high self-motivation.
  • Adaptability, professionalism, courtesy, and ability to work independently or as part of a team.
  • Ability to handle a fast-paced environment and challenging workload, with strong written, verbal, and presentation skills.
  • Strong written and oral communication skills.
  • Knowledge of Microsoft Office tools such as Word, Excel, and Outlook.

Nice To Haves

  • ERP, SaaS, data, or consulting background.
  • Experience with Microsoft CRM and HubSpot.
  • Experience with solution selling in a consultative environment.
  • Hands-on experience with outbound sales techniques.
  • Experience with ERP, SaaS, or software sales.
  • Previous manufacturing, process, or food industry experience.

Responsibilities

  • Proactively develop and qualify sales opportunities by gathering prospect information and ensuring a smooth, professional handoff to an account executive.
  • Execute a structured 14-day cadence across assigned prospects and leads.
  • Personalize initial outreach using documented trigger events, including acquisitions, leadership changes, expansions, and ERP milestones.
  • Work with sales and practice leaders to identify and target key companies, and communicate information and feedback from generated leads.
  • Develop an understanding of target audiences, their industries, and key business issues.
  • Conduct high-volume phone and email outreach to prospects, including C-level executives, communicating the value of Columbus and its solutions; the posting specifies 40+ calls per day.
  • Qualify 10–15 confirmed meetings per month once ramped. A qualifying meeting is over 15 minutes with a director-level-or-above contact in operations, digital, finance, or IT at a target account; no-shows and bad-fit meetings do not qualify.
  • Build knowledge of Data and AI products and consulting services while continually developing sales skills.
  • Collaborate with the US marketing team to support campaign success, awareness, event attendance, lead generation, go-to-market plans, and industry teams.
  • Log all data in HubSpot, flag hot replies immediately, and report weekly on sends, replies, meetings, and knowledge gained.
  • Participate in sales training, webinars, product training, and Columbus marketing events.

Benefits

  • Health insurance
  • Life insurance
  • Vision insurance
  • Dental insurance
  • Short- and long-term disability coverage
  • Paid vacation
  • Sick leave
  • Paid holidays
  • 401(k)
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