Sales Development Representative (SDR)

Cordance

21h • Remote

About The Position

Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential. We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy. Cordance is seeking ambitious and resilient Sales Development Representatives (SDRs) to join our growing team. As an SDR, you’ll be on the front lines of our sales organization — prospecting, researching, and engaging with potential customers to create qualified opportunities for our sales team. This is a high-impact, sales role that requires persistence, creativity, and a hunger to learn. More than just an entry point into sales, this is a launchpad for your career. Many of our top performers advance into Account Executive, Customer Success, or Marketing roles. If you’re resilient, curious, and motivated by growth, you’ll find success here.

Requirements

• Bachelor’s degree or equivalent experience.
• 0–2 years of professional experience (internships, part-time, or sales-related experience a plus).
• Comfort with high-volume outreach across phone, email, and LinkedIn.
• Strong organizational skills and ability to manage multiple priorities.
• Passion for sales and a desire to grow into a long-term revenue-generating career.

Nice To Haves

• Experience in B2B SaaS or lead-generation environments preferred but not required.
• Familiarity with CRM and sales tools such as HubSpot (Cordance’s primary platform), ZoomInfo.
• Proven success meeting or exceeding outreach and pipeline goals in a fast-paced environment.
• Strong research and prospecting skills with the ability to personalize outreach at scale.
• Understanding and application of BANT qualification methodology.
• Prior experience collaborating with Account Executives on account or territory strategies.
• Ability to balance quality and quantity in prospecting while maintaining precision under pressure.

Responsibilities

• Represent Cordance’s portfolio of products and services, using strong product knowledge and research to articulate how our solutions address customer needs.
• Focus primarily on new logo acquisition through inbound and outbound prospecting. (Installed base expansion may occur occasionally as needed.)
• Generate leads and build relationships by nurturing prospects and developing early-stage sales opportunities. Respond rapidly to inbound inquiries (“speed to lead”).
• Conduct high-quality, high-volume outreach (70–90 activities per day) through calls, emails, video, and social media. The goal is to increase call volume to ~1,200 calls per month by Q1. Top performers consistently achieve this level of activity, driving stronger pipeline results.
• Qualify prospects through research and discovery to ensure a strong fit for Cordance solutions. Identify opportunities to return unqualified leads to marketing for further nurturing.
• Schedule discovery meetings or demos with qualified prospects for assigned Account Executives.
• Utilize CRM (HubSpot), sales engagement tools, and data platforms (ZoomInfo) to track activities, log insights, and manage follow-ups.
• Collaborate closely with SDR leadership and Account Executives to develop and execute targeted prospecting strategies for assigned territories or accounts.
• Meet or exceed individual activity, qualification, and pipeline-generation goals.
• Share feedback, trends, and messaging insights with peers and leadership to continuously improve team performance.

Benefits

• Comprehensive Health Coverage: Coverage begins on your first day of employment.
• 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
• RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
• Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
• 12 weeks paid leave for all employees.
• Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
• Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 11-50 employees