SDR, Field Marketing

Cockroach Labs•Austin, TX

1d•$45,000 - $52,500•Hybrid

About The Position

Cockroach Labs is hiring a Sales Development Representative with a primary focus on driving pre-event marketing engagement. This is an execution-focused, entry-level SDR role centered on generating event registrations, building awareness, and setting meetings ahead of key marketing programs and field events. This role works closely with the Marketing and Field Events teams to ensure that priority programs — including executive dinners, regional field events, and flagship conferences like RoachFest — are well-attended and generate meaningful sales conversations. Success in this role is measured by pre-event outreach activity, meetings set, and registrations driven. To be eligible for this role, you must be based in Austin, TX and will be expected to go into the office on Mondays, Tuesdays & Thursdays.

Requirements

6 months to 1 year of experience in sales development, lead generation, or demand generation support.
Familiarity with tools such as Salesforce, Outreach, Nooks, ZoomInfo, and LinkedIn Sales Navigator.
Strong ability to work cross-functionally with Marketing, SDR leadership, and Sales.
Interest in marketing signals, campaign performance, and conversion metrics.
BA/BS degree or equivalent practical experience.

Nice To Haves

Familiarity with marketing operations concepts such as lead scoring, attribution, and marketing automation.
Experience supporting field marketing or event-driven pipeline generation.
Exposure to data-driven outreach experimentation or A/B testing.

Responsibilities

Execute high-volume, structured outreach (email, phone, LinkedIn) to drive registrations and attendance for priority marketing programs, including executive dinners, customer advisory boards, RoachFest, and regional field events.
Coordinate pre-event meeting setting with target prospects.
Work from event-specific target lists provided by Marketing to ensure full coverage of priority accounts ahead of each program.
Follow established outreach sequences and messaging playbooks for each event type.
Track outreach activity, responses, and registration confirmations in Salesforce and Outreach.
Share registration status and engagement updates with the Marketing and Events team as requested.
Share outreach activity summaries and engagement updates with SDR leadership after each event cycle.
Communicate registration confirmations and attendance updates to the Marketing and Events team as requested.
Adhere to established SDR team workflows and processes for event-driven outreach and follow-up.