SDR Manager
About The Position
Texada is scaling its outbound pipeline engine, and we’re hiring an SDR Manager to lead the team that fuels it. You’ll lead a team of 3 SDRs targeting mid-market and enterprise heavy equipment dealers and rental companies across North America, partnering with Sales, Marketing, and Revenue Operations to turn demand into a qualified pipeline for our direct sales team. This is a player-coach role. We need a doer who loves to build, test, re-test and iterate. You’ll be in the metrics, the messaging, and the calls with your reps every week. As ARR grows, the team will grow with it. We’re building an AI-forward sales development function. Our current stack includes Gong for conversation intelligence, Gemini and Notebook LM for research and synthesis, HubSpot Breeze for CRM-native prospecting and lead workflows, and Rovo for knowledge surfacing across systems. We’re looking for a manager who experiments with new tools, redesigns workflows around what AI can do, and helps redefine how a modern SDR team runs.
Requirements
- 5+ years in B2B SaaS sales development or pipeline generation, including 2+ years directly managing SDRs
- Track record of hitting and exceeding pipeline and SQL/SAL targets in a high-growth SaaS environment
- Hands-on experience deploying AI tools in a sales development context: prospecting, research, outreach, call analysis, coaching, or workflow automation. You can point to specific tools and outcomes.
- Strong coaching instincts. You’ve turned average SDRs into top performers and can prove it.
- Comfort with metrics, forecasting, and using data to drive day-to-day decisions
- Curiosity and a builder’s mindset. You experiment, measure, and redesign processes as new capabilities emerge.
- Excellent cross-functional collaboration skills, credible with Marketing, RevOps, and senior Sales leadership
- Authorized to work in Canada without restrictions
Nice To Haves
- Experience selling or marketing to industrial market segments is a strong plus
Responsibilities
- Manage day-to-day performance: activity, meeting quality, and pipeline contribution
- Coach SDRs on prospecting strategy, messaging, discovery, objection handling, and account prioritization, using conversation intelligence and call analysis
- Own hiring, onboarding, ramp, and ongoing enablement, including training, role-play, and certification
- Build career paths that retain top talent and develop the next generation of AEs, CSRs, and SDR leaders
- Lead execution of outbound prospecting programs across mid-market and enterprise dealer and rental accounts
- Own inbound MQL qualification end-to-end: speed-to-lead SLA, MQL-to-SQL conversion, and tight feedback loops with Marketing on lead quality and routing
- Drive use of AI for account research, intent signal monitoring, persona insights, and personalized outreach at scale, without sacrificing quality or authenticity
- Partner with AEs and Sales leadership on territory strategy, account prioritization, and handoff quality
- Drive SQL-to-SAL conversion through SDR process discipline paired with tight feedback loops to AEs
- Own the SDR tech stack and continuously evaluate new tools that can lift team performance
- Partner with RevOps to integrate AI into prospecting, lead scoring, enrichment, and workflow automation
- Establish guardrails for responsible AI use in outbound, protecting brand, deliverability, and prospect experience
- Own performance reporting, dashboards, and recurring business reviews; surface insights on messaging, ICP fit, and conversion to inform GTM strategy
Benefits
- Competitive base salary plus variable compensation tied to team SAL output and pipeline contribution.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
