SDR / BDR / Appointment Setter
About The Position
Sales Development Representative (SDR) / Business Development Representative (BDR) – Outbound Sales & Appointment Setting This is a hands-on outbound sales role focused on cold calling, email outreach, LinkedIn prospecting, lead qualification, follow-up, and meeting generation. You’ll research prospective companies and decision-makers, start conversations with potential customers, communicate the company’s value proposition, qualify interest, handle objections, and book qualified meetings for the sales team. If you’re comfortable with outbound outreach, motivated by targets, and enjoy turning cold prospects into sales conversations, this role is a strong fit.
Requirements
- 1+ years of experience in SDR, BDR, appointment setting, telemarketing, outbound sales, or a similar role
- Hands-on experience with outbound prospecting
- Comfortable making cold calls and speaking with prospective customers
- Strong spoken and written English
- Strong communication and objection-handling skills
- Ability to qualify prospects and book sales meetings
- Experience with CRM and prospecting tools preferred
- Strong organization and follow-through
- Self-motivated and comfortable working toward activity and performance KPIs
- Reliable internet connection and professional remote-work setup
- Ability to work U.S. business hours
Nice To Haves
- B2B sales or business development experience
- Experience with LinkedIn prospecting and cold email
- Familiarity with CRM platforms such as HubSpot or Salesforce
- Experience using sales prospecting or lead-generation tools
- Previous experience booking meetings for Account Executives
- Experience working in a KPI-driven remote sales environment
Responsibilities
- Conduct outbound prospecting through cold calls, email, LinkedIn, and other channels
- Research prospective companies, accounts, and decision-makers
- Identify relevant prospects based on established targeting criteria
- Personalize outreach based on prospect needs and business context
- Maintain consistent outbound activity to generate new sales opportunities
- Make outbound calls to prospective customers
- Clearly communicate the company’s value proposition
- Build rapport and generate interest with cold prospects
- Handle common objections confidently and professionally
- Ask effective questions to understand prospect needs
- Move interested prospects toward a qualified sales conversation
- Qualify prospects based on established criteria
- Determine whether opportunities are appropriate for the sales team
- Schedule qualified meetings, discovery calls, or demos
- Ensure Account Executives receive relevant context before meetings
- Maintain appointment quality, not just meeting volume
- Follow up consistently with prospects across multiple touchpoints
- Keep leads engaged until they are ready for the next step
- Maintain accurate prospect and activity records in the CRM
- Update lead statuses, notes, follow-ups, and meeting outcomes
- Ensure qualified opportunities do not fall through the cracks
- Work toward defined prospecting and appointment-setting targets
- Track outbound activity and meeting generation
- Maintain consistent outreach volume and follow-up discipline
- Monitor response and conversion performance
- Continuously improve messaging and objection handling based on results
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
