Sales Development Representative Associate

Accenture•Atlanta, GA

About The Position

The Sales Development Representative (SDR) drives business growth by identifying, engaging, and qualifying prospective customers. As an initial point of contact, the SDR builds relationships, uncovers business needs, and generates qualified pipeline opportunities for the sales team. The role suits a motivated, curious, results-driven person who enjoys a fast-paced, collaborative sales environment and wants to grow a sales career. The SDR uses prospecting tools and CRM systems to identify, qualify, and prioritize inbound and outbound leads, then conducts personalized outreach through phone, email, and social channels. The role includes initiating conversations with outbound prospects, understanding their needs, addressing objections, maintaining accurate CRM records, analyzing outreach results, meeting performance goals, and staying current on products, industry practices, and competitive trends.

Requirements

At least 6 months of sales experience, or a bachelor's degree in Marketing, Digital Media, Media Studies, Advertising, Public Relations, Communications, Business Administration, or Sales.
Strong written and verbal communication skills, including the ability to convey complex ideas clearly and persuasively.
Strong organizational and time-management skills, with the ability to manage multiple priorities and maintain consistent follow-up.
Analytical mindset and comfort using data, metrics, and reporting to refine outreach strategies.
Strong problem-solving skills and an innovative, solution-oriented approach.
Proficiency with CRM platforms, such as Salesforce, to manage leads, track activity, and maintain pipeline accuracy.
Proficiency with Microsoft Office and G-Suite collaboration tools.

Nice To Haves

One year of sales experience.
Experience with outbound calling or sales outreach.
Interest in sales, business development, or customer engagement.
Willingness to learn, grow, and adapt in a fast-paced sales environment.
Bachelor's degree.

Responsibilities

Use prospecting tools and CRM systems to identify, qualify, and prioritize high-potential inbound and outbound leads.
Execute creative, personalized outreach across phone, email, and social channels, adapting messaging to seasonal opportunities, product offerings, and market insights.
Initiate conversations with outbound prospects through cold calls, targeted emails, and social engagement to generate interest and awareness.
Listen to prospective customers, understand business needs, validate challenges, and address objections to build trust and credibility.
Maintain accurate, timely, detailed records of prospect interactions in the CRM to support follow-up, pipeline management, and handoffs to sales partners.
Analyze outreach activity, performance metrics, and industry trends to improve prospecting strategies.
Achieve and exceed individual and team KPIs for outreach activity, lead qualification, and pipeline generation.
Stay current on product updates, industry best practices, and competitive trends to communicate value propositions and represent the organization professionally.