Sales Development Manager- West Coast
About The Position
Vulcan, a premier supplier of energy-efficient foodservice equipment, is seeking a motivated and energetic Sales Development Manager (SDM) to join their team. The SDM will collaborate with the foodservice sales organization and culinary teams to enhance sales and the Vulcan culinary experience through product training development, hands-on product demonstrations, corporate training, sales enablement initiatives, and end-customer support, focusing exclusively on the Combi business. This is a highly visible position that reports to the Senior Manager for Combi and requires a strong partnership with leadership to grow and position the Combi business for long-term success. The SDM is considered the field sales expert for Vulcan’s Combi portfolio, understanding the competitive landscape and driving Combi market share leadership. They will build strong business relationships with the field sales organization to influence, recommend, and specify the Combi product portfolio to dealer/distributor partners, foodservice consultants, and end customers across various industry segments.
Requirements
- Bachelor of Science or Bachelor of Arts degree preferably in Culinary, Marketing, Business, or equivalent work experience.
- 3 to 5 years of Combi knowledge and sales experience with a foodservice distributor, manufacturer representative, or manufacturer of foodservice, industrial, or commercial equipment products.
- Experience with CRM (Dynamics 365).
- Proficiency in Microsoft Suite including Outlook, Word, Excel, PowerPoint, and OneNote.
- Strong professional presence, trustworthiness, and ability to work independently.
- Proven success incorporating multiple selling and promotional tools in a dealer environment.
- Strong analytical mindset with the ability to develop and execute growth strategies.
- Superior time management and results oriented.
- Experienced and confident in delivering presentations to large audiences, including executive leadership.
- Passion for meeting customer needs and exceeding expectations.
- Exceptional verbal, written, and interpersonal communication skills.
- Open and inclusive with a competitive nature focused on winning and success.
Responsibilities
- Drive sales by working in the field with manufacturer sales representatives.
- Serve as the product and culinary expert for Vulcan Combi equipment.
- Understand and analyze the competitive landscape within the Combi category.
- Conduct and support product and sales training at the Baltimore, MD training center and in the field.
- Support corporate training and sales enablement initiatives to strengthen field capability and customer engagement.
- Represent Vulcan at national and regional trade shows and conferences.
- Work collaboratively across teams to execute company initiatives and Combi positioning strategies.
- Follow and execute ITW Enterprise Strategy, ITW Toolkit, Core Values, and Code of Conduct as a leader of the business.
- Support sales and promotional efforts for the Combi product line to achieve annual objectives.
- Influence the Field Sales Organization to promote key products through ongoing training, updates, and promotions.
- Establish and maintain close relationships with independent sales representatives, frequently joining dealer sales calls to train and support dealer teams.
- Develop a regular factory presence with targeted dealers to strengthen brand alignment and grow sales.
- Provide daily support to the Field Sales Organization and dealer network by responding to product questions, pricing, and lead time inquiries.
- Lead and support product training efforts including content creation, presentations, demonstrations, and hands-on culinary experiences at dealer locations, buying groups, and Vulcan Experience events.
- Represent the Combi product line at national and regional trade shows and coordinate the display of show equipment and promotional materials.
- Monitor competitive pricing and provide competitive analysis within the Combi category.
- Identify customer needs and support the development of new features and breakthrough products with the Senior Manager.
- Support annual price book updates including new product listings and revisions to options and pricing.
- Develop an end-user presence in target markets by supporting regional associations, conferences, and trade groups.
- Support the creation and maintenance of brochures, specifications, sell sheets, online content, and videos in partnership with shared corporate resources and external agencies.
- Learn and employ ITW methodology including 80/20 and targeted selling practices to accelerate growth.
- Freely share ideas and opportunities with the Manager and leadership team to support the growth and success of the ITW Food Equipment Group.
Benefits
- Career development and learning opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
