Founding Sales Development Leader

Pallet•New York, NY

3d•$190,000 - $250,000•Onsite

About The Position

Pallet is seeking its first Founding Sales Development Leader to build, lead, and scale a world-class SDR organization. This role is for an ambitious sales leader who wants to build more than just a team, but also help define how Pallet generates pipeline as the company scales towards a multi-billion-dollar business. The leader will balance strategy and execution, crafting vision and metrics while staying close to the work as a player-coach, setting the bar for prospecting quality, messaging, and discipline. The position offers the opportunity to coach and develop a growing team of SDRs, build and communicate a clear vision for SDR excellence, serve as a bridge between strategy and execution, and lead as a player-coach by personally prospecting alongside the team. There is a clear path to senior leadership as the company scales.

Requirements

5+ years of B2B SaaS or technology sales experience, including 2+ years leading SDR or BDR teams.
Proven success building or scaling outbound programs that consistently exceed pipeline targets.
Experience coaching and developing early-career sales talent into top performers.
Strong understanding of outbound prospecting, account prioritization, and multi-channel outreach strategies.
Proficiency with Salesforce, HubSpot, Outreach, Apollo, Sales Navigator, and other modern sales tools.
Analytical and systems-oriented, using metrics and dashboards to improve team performance.
A hands-on player-coach who leads with energy, accountability, and a high-performance mindset.
Excited to work in a fast-paced, highly ambitious startup environment.

Nice To Haves

High standards energize you.
You love coaching and developing talent.
You are comfortable operating in ambiguity and building processes from scratch.
You care deeply about outcomes and hold yourself accountable to results.
You are excited to work alongside a team that values direct feedback, urgency, and continuous improvement.

Responsibilities

Diagnose and optimize the current SDR motion, defining strategy and goals to meet short- and long-term pipeline targets.
Build the playbook for SDR excellence, from activity metrics and messaging to culture and accountability.
Coach and develop SDRs through structured 1:1s, call reviews, feedback loops, and skill-based training across prospecting, objection handling, and qualification.
Align with Marketing and Sales on ICPs, campaigns, and messaging to ensure every outbound motion ties directly to revenue goals.
Track team performance through key metrics including meetings booked, pipeline generated, conversion rates, and activity quality.
Lead from the front by personally prospecting, refining scripts, and modeling persistence and quality for the team.
Recruit, onboard, and develop future SDR talent as the organization grows.