Founding Sales Director

Parq • Austin, TX

5d • $150,000 - $180,000 • Onsite

About The Position

Parq is seeking a Sales Director who excels at creating pipeline from scratch and converting early interest into signed deals. This is an individual contributor role focused on high-agency hunters who can open cold accounts, conduct sharp discovery, create urgency, and close deals in a nascent market. The role involves selling to building materials manufacturers across North America, addressing their challenges with scattered product data, lengthy compliance documentation, inter-departmental technical questions, and inefficient bid support. Parq offers a product intelligence platform that unifies product data and uses AI agents to automate repetitive tasks, freeing up expert teams. The ideal candidate will be proactive in market creation, not just waiting for it to develop.

Requirements

• 2 to 5 years of B2B SaaS sales experience in a BDR, SDR, AE, or hybrid full-cycle role.
• Proven ability to source qualified pipeline through cold outbound.
• Evidence of opening accounts from zero.
• Strong phone, email, LinkedIn, and live-event prospecting skills.
• Comfort speaking with senior buyers who did not ask to hear from you.
• Ability to explain a new category clearly without sounding scripted.
• Strong discovery instincts: you ask the second and third question.
• Commercial courage: you ask for the meeting, the next step, and the commitment.
• Rejection resilience: silence, no-shows, and objections do not knock you off course.
• Clean operating discipline: CRM hygiene, follow-up, pipeline notes, and forecast reality matter to you.
• Startup energy: you move before everything is perfect.
• Coachability: you take feedback, test it quickly, and improve without defensiveness.

Nice To Haves

• Experience prospecting into manufacturing, industrials, construction, building products, compliance-driven markets, or technical buyers.
• Experience working trade shows, conferences, or field events as a sales motion.
• Experience creating pipeline for a new category or unfamiliar product.
• Prior success as a top-performing BDR or SDR with a clear path toward closing.
• Experience closing smaller deals, pilots, paid trials, expansions, or founder-assisted opportunities.

Responsibilities

• Build target account lists across building materials manufacturers.
• Prospect through phone, email, LinkedIn, referrals, trade shows, and account-based campaigns.
• Run disciplined outbound sequences using tools like Apollo, Clay, LaGrowthMachine, LinkedIn Sales Navigator, and Attio.
• Create conversations with senior leaders who may not yet know Parq or the category.
• Develop account-specific hypotheses around product data chaos, compliance friction, technical support burden, sales enablement gaps, and bid-response delays.
• Maintain weekly pipeline creation targets and report honestly on what is working, what is not, and what needs to change.
• Run discovery that gets beneath surface pain.
• Identify the real business problem, affected teams, current workflow, urgency, decision process, and economic impact.
• Qualify opportunities based on company fit, buyer power, problem intensity, use case clarity, and next-step commitment.
• Multi-thread across sales, product, technical service, marketing, R&D, compliance, IT, and executive stakeholders.
• Bring useful context into every handoff, demo, and internal deal review.
• Own smaller and mid-market opportunities from first conversation to signed agreement.
• Partner with the CEO or senior seller on larger strategic accounts.
• Present Parq’s point of view clearly and credibly.
• Create urgency without pressure tactics.
• Handle objections around AI, data readiness, compliance, budget, IT involvement, change management, and internal ownership.
• Negotiate initial agreements, pilots, expansions, and multi-year paths where appropriate.
• Surface messaging patterns from live conversations.
• Identify objections, buying triggers, competitor mentions, and category confusion.
• Help refine ICP, outreach, talk tracks, sales materials, qualification standards, and demo flow.
• Bring product feedback from the field to the founding team.
• Help Parq learn faster than the market.

Benefits

• Structured base/variable compensation to reward performance, self-sourced pipeline, and closed revenue.
• Meaningful early-stage equity grant.
• Accelerators for over-performance.
• Relocation bonus available if moving to Austin.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed