Sales Coordinator

Auberge Collection•Dallas, TX

About The Position

The Sales Coordinator supports the Sales team and, as needed, the General Manager with lead management, proposals, contracts, Delphi records, site tours, booking turnovers, reporting, and departmental coordination. The role focuses on group and hotel sales while also assisting with catering and events, helping establish pre-opening processes and systems, and supporting a polished client experience through accurate, timely communication. The coordinator provides administrative support to sales leaders and managers, maintains client files and booking records, prepares sales materials, updates system records, and helps coordinate bookings across hotel departments. The role also supports site tours, pre-opening meetings, sales procedures, and workflows, and performs other duties as assigned.

Requirements

  • At least one year of administrative, sales coordination, or hospitality experience.
  • Strong organization, attention to detail, and proofreading skills, including accuracy with client names, dates, and rates.
  • Ability to manage deadlines and records while supporting multiple sales team members.
  • Excellent written and verbal communication, professional phone etiquette, and strong collaboration skills.
  • Proficiency in Outlook, Word, Excel, PowerPoint, and Teams.
  • Willingness to learn hotel sales systems and reporting tools.
  • Professional, service-oriented judgment suited to luxury hospitality, with discretion when handling confidential information and high-profile guests.
  • Refer pricing, concessions, negotiations, and contractual commitments to the responsible sales manager.

Nice To Haves

  • Hotel sales experience.
  • Hotel, group, or catering sales or conference services experience.
  • Working proficiency in Delphi and familiarity with Cvent, Cendyn, or hotel reservation systems.
  • Understanding of group bookings, room blocks, function space, proposals, contracts, and departmental handoffs.
  • Hotel opening experience.
  • A relevant bachelor’s degree or equivalent experience.
  • Familiarity with Forbes or LQA standards.

Responsibilities

  • Provide administrative support to the Director of Sales, Director of Group Sales, Sales Managers and, as needed, the General Manager.
  • Coordinate calendars, meetings, correspondence, travel, expenses, and sales office coverage.
  • Maintain organized client files, contracts, and booking records; prepare agendas, presentations, and sales materials; and track deposits, deadlines, and outstanding documents.
  • Enter and update leads, accounts, activities, and bookings in Delphi, checking for missing information, duplicate records, and space conflicts.
  • Assist with Cvent inquiries and sales reporting.
  • Prepare and proofread proposals, contracts, and client correspondence using approved details and templates; obtain sales manager review and refer pricing, concessions, or contractual decisions to them.
  • Coordinate booking updates and turnovers with Reservations, Catering and Events, Operations, and Accounting.
  • Assist with rooming lists, reservation updates, and billing documents.
  • Arrange and support client site tours, including preparing guest rooms and meeting spaces with hotel departments; track client preferences and requests.
  • Help establish pre-opening sales procedures, templates, system records, reporting tools, and booking workflows, and coordinate information across hotel departments.
  • Support pre-opening meetings and tours and build knowledge of the hotel’s rooms and amenities.
  • Perform other duties as assigned.
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