Sales Coordinator

Nefco•East Hartford, CT

24d

About The Position

The Sales Coordinator is the operational backbone of NEFCO’s sales team, providing follow-through and administrative support so sellers can focus on selling. The role develops and routes leads, produces customer reporting, prepares quarterly business reviews (QBRs), maintains accurate customer account data, and administers customer terms such as freight exemptions and early payment discounts (EPDs). It also supports eProcurement and EDI channels as part of a broader portfolio, coordinating with Sales Enablement, Business Intelligence, Customer Service, Finance, Pricing, and IT. The position suits an organized, detail-oriented professional who is comfortable working with data, enjoys supporting sellers, and can connect customer needs with internal resources. Success is measured by timely and accurately routed leads; useful, accurate reports and QBR materials; clean customer data; correctly administered and renewed terms; responsive seller support and documented cross-functional follow-through; and recurring tracking of digital channel activity. The stated salary range is $55,000–$65,000.

Requirements

Strong organization, attention to detail, and follow-through; ability to manage multiple workstreams, deadlines, and stakeholders.
Clear written and verbal communication skills and confidence supporting sellers, customers, and cross-functional teams.
Comfort working with data, building reports, identifying trends and errors, and translating findings into concise business recommendations.
Advanced Excel skills, including pivot tables, lookups, and data cleanup; comfort using PowerPoint for customer-facing materials.
Service mindset, sound judgment about when to escalate, and discretion with confidential customer and pricing information.
Curiosity about sales technology, including CRM, ERP, eProcurement, EDI, and punchout catalogs.
At least 2 years of experience in sales coordination, sales operations, customer service, account management support, or a related role.
Working knowledge of a CRM, an ERP, and reporting or business intelligence tools.
Ability to learn technical concepts and collaborate effectively with Sales Enablement, Business Intelligence, and IT.

Nice To Haves

Associate’s or bachelor’s degree in business or a related field, or equivalent experience.
Exposure to B2B distribution, including customer hierarchies, contract pricing, and customer terms.
Experience supporting customer reviews or presentations.

Responsibilities

Research, qualify, and route inbound and outbound leads to the appropriate seller and territory.
Build prospect and target-account lists using CRM, ERP history, and market data; support seller campaigns, cross-sell, and win-back outreach.
Track customer purchase frequency, spending trends, and order patterns; report on retention, attrition, and at-risk accounts.
Identify inactive customers and jobsites, provide sellers with account history and follow-up talking points, and log outreach and outcomes in CRM.
Maintain lead-source tracking and report lead volume, conversion, and response time.
Build and distribute recurring customer and seller reports covering sales and margin trends, product and brand mix, delivery performance, contract spend, and rebate and program attainment.
Prepare QBR packages, schedule QBRs, gather input, and track meeting action items to completion.
Work with Business Intelligence to improve report quality, automate recurring reports, and respond to ad hoc data requests.
Maintain accurate customer master data in CRM and ERP, including account relationships, hierarchies, contacts, territories, and seller assignments.
Link related accounts so spend, pricing, terms, and reporting roll up correctly; coordinate account setup, changes, merges, and deactivations.
Audit customer data for duplicates, orphaned accounts, missing fields, and outdated contacts; correct issues and document data standards.
Administer customer-specific terms, verify their setup in ERP, maintain a terms repository, review renewals and expirations, route requests through approval workflows, and preserve audit trails.
Serve as a first point of contact for seller questions about accounts, terms, reporting, and processes.
Coordinate cross-functional requests and track issues through resolution.
Support contract, bid, and price-agreement administration, including renewal and expiration tracking.
Support seller onboarding, territory changes, sales meetings, and incentive or program tracking.
Document processes and maintain sales job aids, templates, and FAQs.
Support eProcurement, punchout, and EDI opportunities through research, education, and coordination with platform partners and internal technical teams.
Track active digital-channel integration action items and timelines, and report on channel activity and adoption.