Sales Consultant - On Premise, Full Book (Tri-Cities/Walla Walla, WA)

Southern Glazer’s Wine and Spirits, LLC•Richland, WA
•$60,000 - $63,000

About The Position

The Sales Consultant represents Southern Glazer’s in the market and builds trusting relationships with customers and supplier partners. The role focuses on visiting customers, conducting consultative sales conversations, and increasing sales revenue. The consultant identifies customer growth needs, develops account plans and selling opportunities, uses data and product knowledge to recommend solutions, and documents activity and account information in the Proof CRM. The position covers the Tri-Cities, Walla Walla, and surrounding areas of Washington, and requires daily use of the employee’s own vehicle. The desired candidate has sales and on-premise experience in the wine and spirits industry. This is a safety-sensitive position. Candidates receiving a conditional offer must pass a drug test. The role includes driving throughout the day, sometimes in segments of up to two hours, and may involve lifting, carrying, pushing, or pulling up to 48 pounds.

Requirements

  • Must be at least 21 years old.
  • High school diploma or GED required.
  • Able to analyze and understand data and information.
  • Able to leverage SGWS technology to perform duties and responsibilities.
  • Able to build and structure customer presentations and product proposals.
  • Proficient in using mobile devices such as an iPad or smartphone and professional online communication methods.
  • Able to consistently achieve results, including under challenging circumstances.
  • Takes responsibility for actions and results and commits to consistently high service for customers, suppliers, colleagues, and management.
  • Communicates effectively and clearly, tailoring messages to the audience.
  • Able to work with ambiguity, remain open to change, and embrace innovative ideas.
  • Works collaboratively as a team player.
  • Able to work in a fast-paced, results-driven environment.
  • Must have a reliable vehicle and valid driver’s license, and be able to obtain and maintain auto liability insurance in compliance with company requirements.
  • Able to travel as needed.

Nice To Haves

  • Sales and on-premise experience in the beverage alcohol industry, specifically wine and spirits.

Responsibilities

  • Build positive, credible, lasting customer relationships based on trust.
  • Discover and identify customer business growth needs.
  • Develop a business growth plan for each account and build a pipeline of selling opportunities to drive incremental sales above base business.
  • Analyze data and insights to increase sales, grow customer business, and achieve objectives.
  • Pre-plan account visits with an agenda, service purpose, and selling opportunities documented in the Proof CRM.
  • Prioritize sales activities according to each customer’s business growth plan.
  • Visit accounts regularly, capture visit notes, and document visit plans and outcomes in the Proof CRM.
  • Maintain deep knowledge of SGWS products and present and position them appropriately in each account.
  • Propose selling solutions and win sales using consultative selling skills.
  • Achieve internal SGWS and supplier objectives as prioritized by management.
  • Resolve customer issues and identify further opportunities to support customer needs and business growth.
  • Adapt the selling approach to customers’ buying styles and business needs.
  • Stay knowledgeable about accounts, competitors’ offerings, and the positioning of SGWS products relative to competitors.
  • Document and maintain account- and customer-specific information in the Proof CRM.
  • Participate in sales meetings, on-site training, and supplier events as required.
  • Perform other duties as assigned.

Benefits

  • Competitive compensation, with a stated starting base salary range of $60,000–$63,000 per year, eligibility for sales incentives, and an auto allowance.
  • Estimated total first-year earnings of $75,000–$100,000.
  • Medical and prescription drug coverage.
  • Dental and vision plans.
  • Flexible Spending Accounts.
  • Disability coverage.
  • Life insurance plans.
  • 401(k) plan.
  • Tuition assistance.
  • Wellness program.
  • Parental leave.
  • Vacation accrual.
  • Paid sick leave.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service