Sales Coach - East Territory

Sonova AG

3d • $88,000 - $103,000 • Remote

About The Position

As a Sales Coach at AudioNova, you will develop and deliver high-impact sales training to Hearing Care Professionals (HCPs) and Senior Hearing Care Professionals (Sr. HCPs). You will serve as a subject matter expert in coaching for improved performance, guiding teams on the customer sales journey, services, clinic best practices, hearing health recommendations, and business strategies. You will work closely with the Director of Professional Services to deliver workshops, one-on-one training, and in-person and remote sessions. The position is based in a home office in the East Territory—Florida, Georgia, New York, North Carolina, South Carolina, or Virginia—and requires at least 50% travel. The salary is $88,000–$103,000 annually, with a 10% annual VCC bonus.

Requirements

• Licensed Hearing Care Provider: HIS or AUD.
• Active, current state-specific license in good standing, which must remain active, current, and in good standing throughout employment with AudioNova.
• Familiarity with state-specific and federal regulations related to hearing healthcare and sales practices.
• Extensive knowledge of Sonova hearing care products, features, and software, and ability to recommend appropriate options.
• Excellent presentation, coaching, and interpersonal skills.
• Strong knowledge of sales techniques and sales performance metrics, with proven experience and success using the AudioNova sales approach and tools.
• Ability to motivate and coach through actionable insights and measurable goals.
• Experience in B2C sales.
• Proficiency in clinical best practices and evaluation equipment, including real ear measurements.
• Proficiency with CRMs, company SOPs, compliance, and AudioNova values.
• Proficiency in Microsoft Office Suite, Learning Management Systems (LMS), and sales enablement tools.
• At least 5 years of relevant hearing health experience, including selling and fitting multi-brand hearing aids.
• Experience operating a successful business model and exceeding revenue goals, Help Rate, and ASP.

Nice To Haves

• HIS board certification is preferred.
• Additional professional training or development in sales techniques, motivational interviewing, coaching strategies, behavioral economics, industry-specific knowledge, family-centered care, and leadership qualities is highly encouraged.

Responsibilities

• Assess individual and team training needs through performance evaluations, surveys, and direct observations.
• Collaborate with Regional Directors and Senior Directors to align training programs with company goals and sales strategies.
• Develop and deliver sales training programs and reflection sessions focused on objection handling, product knowledge, and value-based selling to improve Help Rate, ASP, and LCM sales productivity metrics.
• Positively influence productivity pacing for new-hire HCPs.
• Conduct post-training assessments and track improvements in key sales metrics.
• Provide ongoing coaching and support for continuous development and performance improvement.
• Deliver training that follows audiological best practices and the MEET patient journey.
• Travel throughout the territory to provide in-person coaching and POD sessions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed