Sales Channel Performance Manager

AppleCupertino, CA

About The Position

The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. Apple’s Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, is in many ways, the face of Apple to our largest customers. We're seeking an exceptional strategist and execution powerhouse to lead our global partner channel initiatives across digital and physical touch points. In this high-impact role, you'll shape how customers around the world experience our products through tens of thousands of retail points of sale and how effectively they convert that presence into sell-through. As our Channel Performance Manager, you'll architect and drive the programs that improve how our partners perform, from account management structure and communications visibility, to the toolkits, playbooks, and competitive insight that help them sell through more effectively. The Channel Performance Manager is a strategic thinker and organized team player. They will drive, project manage, and deliver performance programs across five core pillars: redefining communications touchpoints for greater visibility; improving partner consolidation, coverage, and account management systems; piloting, measuring, and scaling new experiences that drive incremental revenue; building toolkits and playbooks that activate sell-through; and conducting competitive analysis to inform market positioning. The work will include but is not limited to collecting external market research, defining program scope, identifying key deliverables, working with a cross-functional team to develop full program deliverables, project managing the plan of record, establishing metrics, and tracking deployment and performance against key performance indicators. This is a critical position with colleagues who depend on your reliability, accuracy, attention to detail, and high-quality work. This position also includes other ad hoc projects to support the business on an as-needed basis.

Requirements

  • Minimum 8 years experience developing/running and managing programs in consumer retail, channel/partner management or a related industry.
  • Experience in effectively managing multiple cross-functional projects simultaneously
  • Outstanding communication and presentation skills up to executive level
  • Experience working with global stakeholders and managing global initiatives
  • Detail oriented and demonstrated ability to complete work comprehensively and accurately
  • Bachelor's degree or equivalent experience
  • Deep understanding of physical-digital customer journey integration
  • Experience managing channels in retail or telco route to market or related industry.
  • Proficient in Excel and Keynote and AI tools
  • Ability to simplify the complex and achieve clarity when ambiguity exists.
  • Self-starter with a consistent track record of delivering high impact results.

Responsibilities

  • Redefine communications touchpoints to improve visibility across the partner network
  • Design and implement a partner consolidation, coverage, and account management system to strengthen how we manage partner accounts
  • Pilot, measure, and scale new experiences that drive incremental revenue
  • Build and roll out toolkits and playbooks (e.g., Hear Better, Watch Rethink) that activate sell-through at the partner level
  • Conduct competitive analysis and translate learnings into prioritized initiatives that improve market position
  • Manage the complete lifecycle of strategic initiatives from concept through global deployment
  • Build compelling business cases that connect partner performance improvements to measurable business outcomes
  • Orchestrate cross-functional excellence, aligning diverse teams across regions toward common objectives with clear accountability
  • Establish KPIs, analyze performance data, and optimize programs for maximum impact
  • Provide regular updates to leadership, business owners, and company executives
  • Gather internal and external best practices; conduct and collect external market research to support strategy
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